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Proof of our success: Case stories, insights and news

Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.

1
How well do you understand your campaign performance? Follow our flowchart!

Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.
23
Case story: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program

Creating a global research program to understand brand equity and media impact
0
Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution

21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
0
Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades

7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
2
Ditch the focus group for our faster, cheaper and more agile digital alternative

Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.
1
Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico

3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…
1
Press release: MetrixLab launches Avaya to help brands unlock the power of emotions

26 November 2018 – Helping you understand consumers’ emotional reactions to brands and brand communications.
2
How to maximize your Facebook and Instagram video advertising: Takeaways from our London event

Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.
2
Sell more products in store: Optimize all your sales conversion tactics

Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.
6
Emotions sell brands: How to capture the emotional resonance of your brands, ads and products

Discover our four market research techniques for measuring customers’ emotional responses.
1
Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director

3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.
1
Press release: Macromill Group strengthens its focus on M&A activity

30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.
2
Point-of-purchase influencer studies

How far do trade professionals influence customers’ brand choice at the point of purchase? Can they help you grow?
6
5 steps to creating successful branded video content

We’ve rounded up our key learnings, alongside some great branded content examples.
11
Press release: Clare Chai rejoins MetrixLab as new Managing Director for Greater China

8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.
3
Broad vs narrow audiences: How to maximize the impact of your investment in mobile video ads on Facebook

Is targeting narrow audiences with your Instagram and Facebook ads worth the investment?
2
Tips for creating a disruptive packaging design that accelerates sales

We discuss the three directions you can take, and the risks to consider when creating disruptive packaging.
1
Press release: Macromill, Inc. acquires 51% stake in Tokyo Survey Research Inc. (TSR) from Hakuhodo Inc.

25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo
2
How to stay relevant in research: MetrixLab at Women in Research

Our key takeaways on how you can reinvent, stay relevant and propel yourself forward in the research industry.
13
Webinar: Groundbreaking tips on DTC digital advertising

On June 7, join our webinar on how pharma brands can make the most of DTC digital advertising.
4
Optimizing hero ecommerce product images: A growing trend in ecommerce research

Discover our ecommerce best practices for optimizing your product hero image.
5
What buzz did the Olympic partners create on Instagram?

We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…
4
Instagram advertising: 5 tips for Instagram Stories ads

In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.
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Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa

12 March 2018 – As part of MetrixLab’s continuing international expansion…
2
Whitepaper: Closing the digital gap

How pharma companies can benefit from digital advertising
21
Case story: Disruptive packaging design repositions and grows Amstel Bock beer

Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.
5
Whitepaper: Nine best practices for creating powerful packaging designs

Based on our collective experience and our benchmark database, we’ve pulled together a set of nine best practices.
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Quiz: What do you know about powerful packaging design?

Test your knowledge with our short quiz and find out!
3
Event: MetrixLab at MIE 2018

MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips
20
Case story: Testing cross-platform performance of video ads for Facebook

Create feed-proof videos with the guidelines we developed together with Facebook.
7
Finding a balance on your product packaging design

Packaging design needs to grab consumers’ attention, communicate the ‘what and why’, and persuade them to buy.
8
Holiday celebration with Unilever

MetrixLab hosted its annual holiday party for Unilever North America in December.
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Press release: MetrixLab expands into Argentina, appointing Diego del Pozo Mitschele as Managing Director

11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…
4
What makes successful Facebook and Instagram video ads for mobile?

In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…
4
Free and fast advice on influencer marketing

Grab the opportunity to chat with our social influencer experts for practical and personalized guidance
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Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands

8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.
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Whitepaper: Social influencers and measuring impact

Learn more about how to find the best fit for your brand and measure their success
4
How to create a persuasive packaging design

Select the right packaging design to communicate the right persuasive message to your customers.
8
Press release: MetrixLab appoints Nick Langeveld as President, US

4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…
5
Press release: Macromill Group appoints Masahiro Shimizu as CFO

29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…
3
Your questions about social influencers answered

A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.
3
How the Dutch railways won a silver Effie award

In our blog post we explain what helped them to win an Effie.
4
Whitepaper: Influencer marketing: seven lessons learned

Learn from these best practices how brands have worked with influencers
4
Packaging design: Establishing the right value perception

Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.
2
Rising influencers: learn from athlete sponsorship at Under Armour

How companies could do something similar with rising social media stars. Three points of advice.
7
Press release: MetrixLab appoints new Managing Director for Greater China

23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.
4
Whitepaper: Understanding the drivers of online review ratings

Using augmented intelligence to understand the drivers of online review ratings.
8
News: CEO Scott Ernst talks to The Japan Times

In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…
4
Augment your packaging design message through congruent elements

The concept of congruence is defined as two or more package design elements relaying the same message.
3
Press release: Macromill Group acquires US-based research agency Acturus

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…
2
Whitepaper: Product-line optimization

Determine the likely success of your products and variants based on Shapley Value analysis.
4
Press release: Macromill Group forms a strategic partnership with W&S Holdings

21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…
5
Ask our experts: free, fast, personalized advice

This is your chance to get your tricky questions answered. Book your one-to-one consultation now.
5
Whitepaper: Social insights: a cat food case study

Extracting mindset-changing insights from user-generated content
10
Case story: Mobile sampling for Larive International in emerging markets

FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
6
2 rules for convincing packaging design layouts

Create an easy-to-follow flow with our two simple packaging design layout guidelines.
2
Customer insights part 3: time to build trust with consumers

In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.
4
Customer insights part 2: the role of empathy and knowledge

In our second blog post we explore the role of empathy and knowledge in continued business success.
7
The Digital Advantage: 12 tips for Financial Services

Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…
9
8 elements that should feature on your product packaging design

We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…
1
Customer insights part 1: improving the customer experience using new data

Here we discuss how new data and improved analytics can improve the customer experience.
8
Case story: Measuring the impact of influencer marketing

Learn how to connect with your audience using influencers
6
Understanding the whole story about measuring advertising effectiveness

MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
3
Digital marketing in the age of the social media influencer

Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.
4
Unite the line and differentiate the variants through your packaging design

The balance between line unification and variant differentiation influences the visibility of your packaging.
2
Instagram analytics: What brands are missing

Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.
18
Watch our video on tips for mobile advertising success

We’re sharing the eight golden rules for effective mobile advertising
6
News: Milgard leads window industry for positive online brand mentions

Results are determined by MetrixLab’s Net Reputation scoring system.
6
Whitepaper: Validating the effectiveness of digital ad pre-testing

Understand the effects of pre-testing digital ad campaigns from our validation analysis
5
Using distinctive visual assets on your packaging design

A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.
5
Is ‘lazy data’ bothering you?

Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…
1
Understanding shoppers part 3

Cultural shifts and the new rules of customer insights
4
Understanding shoppers part 2

Beyond branding: A new era for packaging
3
Creating standout packaging designs through color contrasts

Ensuring strong visibility is the first step to creating a powerful packaging design.
6
Masco shares use and impact of social media insights

Social media insights are used to make key marketing decisions for many brands at Masco.
3
Understanding shoppers part 1

Keeping it real: Bringing online and offline behaviour together.
9
Optimize your marketing, brand and media strategies with more meaningful measurement

Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
9
MetrixLab opens its doors to more new talent

Interested in working for one of the coolest and most innovative insights providers of the world?
12
Webinar: Guidelines for creating thumb-stopping ads

How do you break through today’s digital clutter, compete with wedding posts and new baby pics?
6
Event: DTC National session 10 prescriptions for creative assessment

See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
7
Press release: Macromill completes listing on the First Section of the Tokyo Stock Exchange

22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
4
Three steps to digital advertising success

How do you drive successful digital advertising? Through testing! See how creative and copy testing can help.
3
Whitepaper: Rethinking Ad Testing

Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
8
Case story: Measuring government satisfaction in Kenya

Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
15
Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office

28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
7
Event: fuel decisions with social insights

March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
7
Whitepaper: Conducting research in China

Whitepaper: Conducting research in China: getting to the truth and making it count
4
Is advertising taking a new route? The buying of influence on social media

How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…
9
Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange

Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
17
The African Cup of Nations 2017: Does sponsorship pay off?

How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…
9
Case story: Mobile sampling for Heineken in emerging markets

Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
15
MetrixLab at MIE 2017

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
6
Financial Services Trends 2017: What happens when FinTech meets consumers?

2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…
5
Press release: MetrixLab strengthens financial services offering with new appointment

2 February 2017 – Ian Davis joins as Senior Client Director based in London.
8
Press release: The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.

31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…
5
We’re proud to be part of the Paragon Partnership

Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
5
Case story: Using social picture analysis to design culturally relevant pack graphics

Use consumer-generated content to gain a better understanding of your target market quickly
9
Holiday Tea celebration with Unilever

Celebrating with our clients at high tea for the holidays!
6
Case story: Gaining insights into social media content and performance

Get to grips with your brand’s social media impact with our Digital Platform Monitor
6
Infographic: Creative principles for mobile ads

Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
3
Case story: Understanding the impact of new packaging on an international beer brand

Engage respondents in new packaging design and de-risk packaging changes
19
Website of the Year Awards 2016

The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
7
Case story: Improving the customer experience through continuous improvement

Our client has benefited from more timely insights with results delivered in real time.
15
Press release: Larry Weber and Atsushi Mizushima join Macromill Group board

6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
10
Case story: Identifying opportunities to convert browsers to buyers

Understanding usage and attitudes: a club store team wanted to find ways to drive sales conversions.
11
MetrixLab and Philips at OmniShopper International

Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
17
Case story: Mobile survey sampling in emerging markets

Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria.
9
How messaging apps change the way we communicate

Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
5
Case story: Measuring website effectiveness across 24 countries for MSD

The research supplied MSD with continuous insight into the performance of its online services
5
Whitepaper: Ads that rocked social media

Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
8
Case story: Identifying customer satisfaction for one of the world’s fastest-growing travel companies

Understand customers’ satisfaction with your services across markets with LOYAL
6
Who’s the brand captain on this ship?

Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
13
The key to digital ads with impact

By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
6
Case story: Using social media to understand brand sentiment

Get closer to your consumers and meet the people behind the numbers
31
Website of the Year 2016 – Announcing the nominees

As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
5
The research behind POND’S® #AntiAgeLimits initiative

Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
5
Case story: Determining which products will generate the greatest impact

The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
8
The meaning of home in South Korea as reported by The Economist

Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
12
Learning about life at MetrixLab

As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
5
Case story: Helping a global insurance company to understand the customer experience in real time

Following the research, the company has a renewed focus on the customer.
7
Whitepaper: Ad concept or copy testing?

Exploring the predictive relationship between ad concept and copy testing.
7
Press release: MetrixLab strengthens global business with new MD in Spain

28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
6
Case story: Evaluating and validating POS materials for a leading CPG brand

The research revealed the need for several improvements to be made to the POS material.
17
Webinar: Ads that work in a mobile world

On Demand best practices webinar with Quirks Media.
11
MetrixLab supports the University of Grenoble

MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
10
Case story: Assessing whether new packaging communicates brand values

Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
7
Why aren’t mobile banner ads more effective?

Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
15
Case story: Testing mobile ads for a digital agency

Efficiently test your mobile advertising campaigns
4
Raising awareness of malaria through research

Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
16
Website of the Year awards welcomes wildcard entries

MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
11
Case story: Concept validation at Philips

Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
10
MetrixLab and Facebook at Insights Innovation Exchange

Join us with Facebook for a truly interactive session where you get to be the creative director!.
14
Case story: Pre-testing ads for Yahoo

Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
9
Leading Korean newspaper covers Macromill election survey

Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
21
Case story: Optimizing digital campaign components

Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target…
23
MetrixLab on social media: We’ll keep you posted

Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
23
Case story: Assessing whether new packaging communicates brand values

A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its…
17
Infographic: How the French spend their weekend breaks

Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
16
MetrixLab reveals new logo as part of Macromill Group

We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
5
Whitepaper: Mobile vs. desktop ads

How does mobile compare to other digital assets? We compared both normative databases to find out.
25
Case story: Maximizing the effectiveness of media spend

Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
12
MetrixLab joins Unilever’s Paragon partnership

We are delighted to be part of Unilever’s recently launched Paragon partnership.
20
Case story: Pre-testing for campaign optimization

New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
11
MRMW APAC Session – mobile creative insights

Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
24
Case story: Determining digital ad performance

Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
8
Press release: MetrixLab adds new digital analysis and reporting tool

23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…
21
Case story: Testing pre-roll video advertising

With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
14
Create value with big data analytics with MetrixLab’s book

MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
41
Presentations from the Dutch MIE 2016

We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
18
Best practices in digital advertising. Nestlé partners with MetrixLab at MIE 2016

Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
33
KLM to speak with MetrixLab at MIE 2016

Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
15
MetrixLab opens the doors to new talent

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
9
And the winners of Website of the Year awards are…

On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
10
Website of the Year award winners announced

November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
9
Macromill offers Pre-Roll Copy Testing Norms for China

10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.
14
Unlock effective digital communication in four steps

We debunk digital myths, and describe steps to improve your digital communication.
13
Press release: Unified Shanghai office expands Macromill presence

5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
10
Press release: Macromill welcomes new CHRO

29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
13
Press release: MetrixLab and TTC Mobile team up to make super mobile panel

20 October 2015 – New partnership announced to leverage mobile panels
13
Press release: Macromill welcomes new CEO

8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…
45
And the nominees for the Website of the Year awards are…

La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
42
Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report

We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
44
Press release: MetrixLab adds mobile norms for advertising pre-test solutions

21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
17
Digital Inspiration session a great success

MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
19
Press release: Kimberly Bastoni to amplify MetrixLab US presence

12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
17
Press release: MetrixLab introduces quick, device neutral package testing

23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
13
Press release: Macromill opens office in SE Asia with Rob Valsler as MD

24 March 2015- Singapore expansion further strengthens presence for global brands.
11
Press release: Macromill welcomes new CTO and CFO

19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
11
Presentation from the Dutch Congres Intranet 2015

MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
12
Press release: Macromill expands with new office in Mexico

3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…
16
Press release: Macromill revenues up 44% as growth plans advance

MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
10
MetrixLab opens its doors to new talent 2015

Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
15
Presentations from the Dutch MIE 2015

The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
13
MetrixLab to present Social Media Visual Analytics at MIE

Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
9
Ster to speak with MetrixLab at MIE 2015

Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
15
Macromill launches medical research partnership

Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
9
Top UK companies win the MetrixLab UK Website of the Year election 2014

LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
17
Candid comments from Dutch users on factors for a successful website (movie)

As part of their partnership in the Dutch “Website of the Year” awards, hosting provider True asked the public what...
13
MetrixLab/Macromill merger is a massive shakeup of the market research industry
31
Macromill and MetrixLab merge to create world-class market research technology company
19
Masco Corporation to speak with MetrixLab at TMRE 2014

Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
15
Website of the Year 2014: Start voting for your favourite websites!

London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
12
MetrixLab strengthens global presence with opening of new Brazil office

September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
19
MetrixLab debuts at no. 31 on AMA Gold Top 50 Report

It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
13
Angela Morgans strengthens MetrixLab’s UK team

July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
27
MetrixLab renames MarketTools and CRM Metrix

May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
23
Case story: Mobile shopper missions

The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
19
MetrixLab launches Big Data Analytics ecosystem

March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
17
MetrixLab acquires majority stake in social media analytics specialist Oxyme

March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
13
MetrixLab 2013 revenues up 22%

March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
25
MetrixLab acquires strategic ownership position in Precision Sample

May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
35
Case story: Collecting user attitudes via preferred entertainment device

Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
22
Case story: Mobile in-home study

A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…

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