Proof of our success: Case studies, insights and news
Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.
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24New insights on quantifying broad audiences for your brand
Gain new insights on the quantification of consumer groups
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Discover MetrixLab’s Social Insights solutions
MetrixLab’s Social Insights solutions help brands leverage social media to drive success. Learn more here.
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Navigating the consumer landscape: a compass for brand builders
Bridging the gap between brands and consumers is no easy feat. Find out what really matters to consumers and…
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Say no to greenwashing: How to develop authentic sustainability communications
Follow these guidelines to build stronger and more trustworthy sustainable brands
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Understanding differences in wear-out and saturation
Concerns about copy ad wear-out may not be as big an issue as marketers may fear. Find out why…
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Case study: A Decade of Social Insights Success with Arrow Fastener
Find out how Arrow Fastener leveraged Social Insights to understand their brand’s health and unlock actionable insights that led…
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Press release: Toluna Enters Agreement to Acquire MetrixLab
The combination creates a one-of-a-kind organization that offers end-to-end market research capabilities
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Cost of Living Crisis: Building Consumer Trust During Economic Hardship
Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
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Cost of Living Crisis: Paving the Way Towards Sustainability and Success
Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
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Cost of Living Crisis: A Study on How Consumers and Brands are Forced to Respond
Consumers are grappling with inflation, and purchasing bare necessities has become taxing. MetrixLab examined this issue in our Cost…
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Behind the Insights season 2 episode 5: The untapped potential of the African youth workforce
In this episode, join Professor Haroon Bhorat from the University of Cape Town as he talks about the African…
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9 best practices for creating powerful packaging designs
Read all about how you can elevate your product’s packaging and make it visible, communicative, and persuasive in our…
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Press release: MetrixLab opens new office in the Philippines as it expands in South East Asia
1 December 2022 – We’re excited to announce the opening of our Philippines office!
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Case study: Disruptive packaging design repositions and grows Amstel Bock beer
Read all about how Amstel Bock beer’s packaging design was tested and optimized using our validated COMPACT solution
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Press release: MetrixLab adds voice recording to consumer surveys
10 November 2022 – We’re excited to announce the addition of voice recording to our consumer surveys.
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Behind the Insights season 2 episode 4: The evolution of creative work and how we judge them
In this episode, join MetrixLab’s Global Senior Consultant, Andy Santegoeds, and EY’s Director of Brand Marketing and Communications, Ron…
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Press release: MetrixLab adds AI solution to its market-leading pack design testing suite
31 October 2022 – MetrixLab is delighted to introduce an AI-powered pack design solution to the PACT suite.
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Case study: Evaluating packaging design performances of seltzer brands with AI packaging testing
Our newest case study dives in to test packaging designs of four leading seltzer brands with our AI powered…
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Whitepaper: It is not easy being green
Climate communication is becoming increasingly vital in the way businesses operate. Learn how brands can drive more consumer engagement…
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Like, share, subscribe – The key to a successful digital marketing influencer strategy
The need to fit content formats to different social media platforms is key today. That’s where digital media influencers…
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Press release: MetrixLab UK opens second office in England
17 October 2022 – MetrixLab is expanding its operations in the UK to meet growing client demand.
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Behind the Insights season 2 episode 3: Casting a wider net with social media data
In this episode, join Gilbert and Jackie as they bust the myths on social media data and explain why…
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Drive more impact with powerful packaging design
MetrixLab’s PACT suite of solutions makes sure your packaging gets noticed, communicates and drives sales
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The best storytellers make the best advertising
SAN & MetrixLab bring new insights about storytelling to life
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Brand thinking: A journey through the ages
What can a look back at the 1950s to today tell us about the future of brands? Let’s go…
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Behind the Insights season 2 episode 2: Why online qual is taking over
In this vodcast episode, Paul Thomas of Beam Suntory shares a case study of the rise of online qualitative…
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Press release: MetrixLab appoints Anna Huberty as US Director of Revenue & Pricing Support and Jen Schranz as Regional Head of Research, North America
30 June 2022 – MetrixLab is delighted to announce two promotions within the US research team.
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Creative testing with MetrixLab
Optimize creative development from initial idea to final ad with our full suite of creative testing solutions
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Press Release: MetrixLab opens its first office in Poland
27 June 2022 – MetrixLab opens a new office in Warsaw, Poland as of 1 June. The Polish office…
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Press release: MetrixLab opens first African office in South Africa
7 June 2022 – The South African office marks the global research company’s entry into a new continent, and…
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Behind the Insights: Let’s get curious – Sparking curiosity and engagement in the research industry
How does curiosity in brands help drive success? Find out in this episode of Behind the Insights with Pierre…
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Q&A: Understanding brand health by listening to your audience
Find out how listening to your consumers can help you understand your audience and boost brand health.
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Press release: MetrixLab appoints Ed Harrison as Managing Director of Australia and New Zealand
22 March 2022 – MetrixLab is happy to welcome Ed Harrison as Managing Director of Australia and New Zealand.
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Q&A: Ask an Innovation Consultant
Follow these guidelines to build stronger and more trustworthy sustainable brands
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Case study: Facebook leverages creative testing to drive best practice guidelines with in-market results
Facebook drives the advertising industry forward with true understanding of what makes impactful creative across new platforms
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Case study: SunButter launches successful new brand re-positioning
Read how SunButter modified their brand strategy to appeal to a wider audience and increase sales
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Behind the Insights episode 5: Using new tools to drive faster results
In this vodcast episode, Shirley Ng of GM discusses the role of AI and the human brain in modern…
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Say no to greenwashing: How to develop authentic sustainability communications
Follow these guidelines to build stronger and more trustworthy sustainable brands
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The pandemic gave e-commerce a boost. Now what?
COVID-19 caused a growth in digital commerce. How can manufacturers keep the momentum?
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Behind the Insights episode 4: Who’s driving the research behind emerging technologies?
In this vodcast episode, hear from General Motors research principal Shirley Ng about the research behind new technologies
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Case study: Bayer ASEAN uses digital qual insights to optimize campaign to boost purchase of vitamin C supplement
Bayer turned to MetrixLab’s digital qual solution to get granular qualitative feedback on early stage creative.
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Behind the Insights episode 3: Welcome to the jungle: The complex landscape of brands and consumer decisions
In this vodcast episode, hear from marketing effectiveness expert Les Binet about building successful brands and winning customers.
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Press release: MetrixLab appoints Claudia Strauss as Managing Director of MetrixLab UK
10 August 2021 – MetrixLab is delighted to announce that Claudia Strauss has taken over the role of Managing…
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Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined
Assessing creative work isn’t a straightforward or easy job, especially in today’s ever-evolving landscape. Can augmented intelligence lend a…
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Case study: BuzzFeed drives significant incremental growth in brand KPIs with cross-platform content
BuzzFeed came to MetrixLab to quantify the effectiveness of different ad formats and platforms
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Behind the Insights episode 2: You might also like: How AI shapes our product and food choices
Do Siri and Alexa change the decisions you make? Find out in episode 2 of our Behind the Insights…
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Press release: MetrixLab grows German presence due to regional success
24 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…
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Case study: SAN tests winning advertisements with AI-powered creative testing from MetrixLab
To what extent can AI predict the effectiveness of advertising and distinguish winning ads?
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Understand the brand triggers that fuel consumer choice decisions
TEMPO is a powerful solution that tackles the full ecosystem of brand influences
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Behind the Insights episode 1: Ready for take off: The post-COVID future of air travel
Are consumers willing to travel again? What does it mean to be an airline with a purpose? Find out…
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Technology is changing the research game – but not the players
Advances in AI and digitalization have evolved the research industry. But humans are still at the center of it…
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Case study: Asahi International drives engagement and purchase
MetrixLab used AI-powered insights to guide Asahi International to a new stand-out pack redesign to drive engagement and purchase
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How can your brand build a best-in-class influencer program?
Learn how to activate influencers at the point of purchase with a successful activation program.
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Whitepaper: 4 Best practices for communicating packaging sustainability
Learn how to effectively communicate the sustainability of your packaging in this whitepaper.
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Case study: Asahi International and MetrixLab lead retailers to remerchandise beer in French supermarkets
Asahi International successfully demonstrated that if retailers implemented changes to their planogram, they could increase rate of sale and…
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How 2020 showed the relevance of key branding principles
Key learnings from MetrixLab’s Understanding the New Normal Global Consumer Insights Tracking Program show how brands connected with consumers…
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Visibility, communication and persuasion: The packaging puzzle
Learn about the three pillars of a successful packaging design: Visibility, communication and persuasion.
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Whitepaper: How COVID-19 is reshaping the insurance category across the world
Is insurance more important now than before the pandemic? In this whitepaper, explore the impact of COVID-19 on the…
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Press release: MetrixLab continues to push boundaries with AI pre-testing tool
8 December 2020 – After a successful launch for Social Video ads in the US Market in November 2019,…
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The Original Influencers: Influencers at the point-of-purchase
Social media influencers may be all you hear about these days, but there are armies of point-of-purchase influencers out…
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Whitepaper: 6 months of living with COVID-19 in Switzerland
In this whitepaper, get the key learnings from the first 6 months of our tracker data, an exploration…
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Press release: MetrixLab drives strategic initiatives with four key promotions to North American and Global Leadership
28 October 2020 – MetrixLab has reorganized its North American leadership and global teams to further accelerate a number…
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Restricted living 2.0: How are industries tackling long-term strategies?
Every industry has been severely impacted by COVID-19 and needs to make longer term plans.
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Whitepaper: The fate of Premium Video on Demand
What does the future hold for premium video on demand? Read our latest whitepaper to get the scoop on…
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Predict ad performance fast with the power of human and artificial intelligence combined
ACT Instant combines the power of AI with human analysis to predict advertising performance fast. With no need for…
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Whitepaper: Efficiently reach users through visual media
How can you fully leverage visual content in today’s digitally-led mobile world? Read this whitepaper to find out.
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4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution
Our newest pre-testing solution ACT Instant helps alleviate the challenges you face in today’s media and creative environments.
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Consumers are growing more realistic. What does that mean for brands?
How to appeal to the realistic consumer.
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5 examples of innovative brand actions today
Check out these 5 examples of how brands are responding to today’s unique challenges.
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Press release: MetrixLab expands business in Switzerland
15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a…
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Understanding the New Normal consumer insights tracker program
Our global tracker study explores the impact of COVID-19 on consumers with new data each month. This program leverages…
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Ask a bartender: What’s next for bars post-lockdown?
We sat down with 5 bartenders from across the US to talk about what the path to reopening bars…
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Delivering value is key for brands in a fragile economy
Our latest COVID-19 consumer insight tracker data reveals that financial concerns are top of mind for consumers today. How…
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MetrixLab Singapore: Success, opportunities and growth during COVID-19
After being shortlisted for Marketing Magazine’s Marketing Agency of the Year Award this year, we reflect on what sets…
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Press release: Scott Ernst to step down as Macromill Global CEO during 2020
16 June 2020 – Macromill will name Toru Sasaki as successor; Ernst will remain with Macromill as an advisor…
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How beauty giants can become more sustainable
Sustainable packaging and eco-friendly ingredients are becoming priorities for big beauty brands. But the key to the success of…
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How to adapt to changing consumer needs
Our new tracker program measures consumer response to COVID-19 over 12 months.
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The Impact of COVID-19: Global digital qualitative study sessions
Get the results from our mass digital qualitative studies on the consumer impact of COVID-19.
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What questions should we be asking consumers during a global pandemic?
Insights professionals are wrestling with a lot of questions these days on how to deal with the consumer impact…
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Video: How bartender recommendations differ around the world
Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
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Whitepaper: Should brands be going dark? Advertising during the COVID-19 crisis
As a brand, what are the pros and cons of continuing to advertise during the COVID-19 crisis? This whitepaper…
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Webinar: Optimize your on-pack sustainability messaging with these best practices
As a brand, your challenge is to communicate your sustainable packaging messages effectively without compromising the overall power of…
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Make room, grocers: More brands are taking control of their category
Manufacturers can influence their shelf positions, and we’re seeing a lot of brands become better sparring partners for retailers…
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How we’re coping with COVID-19
We know that you have a lot of questions about how COVID-19 will impact your day-to-day business and research….
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Video: The evolution of bartender recommendations: 2007-2019
Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
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Press release: Patrón wins ‘Top Recommended Spirit Brand’ Award for third year
5 March 2020 – From Patrón to Grey Goose and Corona, which brands do US Bartender Influencers recommend the…
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The future of creative testing is AI-powered
Insights professionals can ask these 3 questions to maximize their creative testing with AI-powered methodologies.
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Celebrating 2 years of being a top 3 fastest growing market research agency in the UK!
Published in December 2019, the Research Live Industry Report is the go-to source of market research league tables in…
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Press release: MetrixLab opens new office in Delhi
10 December 2019 – We’re excited to open a new office in Delhi in response to our success in…
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Your questions about social influencers answered
A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.
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4 key learnings from TMRE 2019
The MetrixLab team is back from this year’s TMRE in Las Vegas. The theme of this year’s event was…
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What can you do within 24 hours?
With ACT Instant, you can harness the power of AI to pre-test ads and get results in just 24…
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Press release: MetrixLab harnesses AI in 24-hour ad copy pre-testing tool
4 November 2019 – New solution release: ACT Instant harnesses the power of AI for ad copy pre-testing results…
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Press release: MetrixLab opens a new office in Australia
15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director….
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Power up your e-commerce success through personalization
Are you one of the major traditional brands missing out on e-commerce growth opportunities? It’s time to ‘power up’…
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Question time: It’s all about innovation
Are you maximizing innovation for competitive advantage? Get the inside track from three specialists to stay one step ahead.
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Case study: Helping newcomer Babychou evaluate brand strength to plan ahead
We drew on our agile, client-first service model, our brand and multimedia expertise.
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Press release: MetrixLab appoints Gayatri Srikant as Managing Director for Singapore
2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore….
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Making brands accountable
Today ROI is a matter of life and death for brands. Make sure you deliver superior campaigns for better…
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Press release: MetrixLab appoints four Regional Managing Directors
19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming…
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Changes to Instagram – ‘What’s not to Like?’
What happens when Instagram removes ‘Likes’ from feeds? How should brands measure engagement? Read on to plan life after…
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Press release: MetrixLab appoints Kevin Moran as US President/Managing Director
2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect.
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MetrixLab recognized in the GreenBook Research Industry Trends Report
The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.
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Press release: MetrixLab appoints Thijs Elias as new CEO
9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO. Thijs has worked for the company…
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Video: What our clients Facebook and Boiron say about campaign efficiency and pack testing benchmarks
Watch our video with the top take-aways from the Printemps des Etudes event 2019.
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Whitepaper: How to create more powerful packaging design
Visible, findable, appealing and persuasive – your packaging design must work hard for your brand.
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Case study: Measuring digital campaign effectiveness for educational campaign Sandy Hook Promise
Researching the campaign effectiveness of a distressing topic that impacts parents, students and the general population.
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Case study: Co-creating the perfect positioning for a new kitchen appliance in Germany and the Netherlands for Philips
Real-time, high-level insights strengthened with in-depth analysis and recommendations.
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Press release: Patrón scoops top slot for second year as Most Often Recommended Spirit Brand in 2018
16 March 2019 – The MetrixLab MORBA Awards are based on recommendations of over 10,000 US bartenders.
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Video: How Nestlé applied best practice pack design principles for an on-shelf win — a milking success story
Check out our video as we, alongside Nestle, reveal the benefits of effective brand packaging.
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Press release: Macromill, Inc. acquires Southeast Asian Marketing Research firm, W&S Holdings Co., Ltd.
28 March 2019 – As a result, W&S will become a subsidiary company of Macromill.
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Whitepaper: What makes a great ad?
Check out our key learnings and 12 best practices for effective advertising, based on our extensive ad testing experience.
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Press release: MetrixLab makes two senior appointments to lead the Dutch office
15 March 2019 – MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director…
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Video: Innovate with us
Innovation is at the heart of everything we do at MetrixLab. See what we can do with our clients…
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Press release: MetrixLab launches channel-level campaign measurement solution
25 February 2019 – Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution.
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How well do you understand your campaign performance? Follow our flowchart!
Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.
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Case study: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program
Creating a global research program to understand brand equity and media impact.
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Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution
21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
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Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades
7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
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How does a digital qualitative solution compare to focus groups?
Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.
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Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico
3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…
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Video: How to maximize your Facebook and Instagram video advertising
Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.
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Sell more products in store: Optimize all your sales conversion tactics
Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.
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Emotions sell brands: How to capture the emotional resonance of your brands, ads and products
Discover our four market research techniques for measuring customers’ emotional responses.
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Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director
3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.
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Press release: Macromill Group strengthens its focus on M&A activity
30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.
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Point-of-purchase influencer studies
How far do trade professionals influence customers’ brand choice at the point of purchase? Can they help you grow?
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5 steps to creating successful branded video content
We’ve rounded up our key learnings, alongside some great branded content examples.
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Press release: Clare Chai rejoins MetrixLab as new Managing Director for Greater China
8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.
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Broad vs narrow audiences: How to maximize the impact of your investment in mobile video ads on Facebook
Is targeting narrow audiences with your Instagram and Facebook ads worth the investment?
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Video: Tips for creating a disruptive packaging design that accelerates sales
We discuss the three directions you can take, and the risks to consider when creating disruptive packaging.
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Press release: Macromill, Inc. acquires 51% stake in Tokyo Survey Research Inc. (TSR) from Hakuhodo Inc.
25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo.
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How to stay relevant in research: MetrixLab at Women in Research
Our key takeaways on how you can reinvent, stay relevant and propel yourself forward in the research industry.
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Webinar: Groundbreaking tips on DTC digital advertising
On June 7, join our webinar on how pharma brands can make the most of DTC digital advertising.
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Optimizing hero ecommerce product images: A growing trend in ecommerce research
Discover our ecommerce best practices for optimizing your product hero image.
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What buzz did the Olympic partners create on Instagram?
We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…
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Instagram advertising: 5 tips for Instagram Stories ads
In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.
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Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa
12 March 2018 – As part of MetrixLab’s continuing international expansion…
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Case study: Disruptive packaging design repositions and grows Amstel Bock beer
Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.
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Quiz: What do you know about powerful packaging design?
Test your knowledge with our short quiz and find out!
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Event: MetrixLab at MIE 2018
MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips.
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Case study: Testing cross-platform performance of video ads for Facebook
Create feed-proof videos with the guidelines we developed together with Facebook.
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Holiday celebration with Unilever
MetrixLab hosted its annual holiday party for Unilever North America in December.
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Press release: MetrixLab expands into Argentina, appointing Diego del Pozo Mitschele as Managing Director
11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…
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What makes successful Facebook and Instagram video ads for mobile?
In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…
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Free and fast advice on influencer marketing
Grab the opportunity to chat with our social influencer experts for practical and personalized guidance.
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Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands
8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.
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Whitepaper: Social influencers and measuring impact
Learn more about how to find the best fit for your brand and measure their success.
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Press release: MetrixLab appoints Nick Langeveld as President, US
4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…
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Press release: Macromill Group appoints Masahiro Shimizu as CFO
29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…
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How the Dutch railways won a silver Effie award
In our blog post we explain what helped them to win an Effie.
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Whitepaper: Influencer marketing: seven lessons learned
Learn from these best practices how brands have worked with influencers.
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Packaging design: Establishing the right value perception
Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.
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Rising influencers: learn from athlete sponsorship at Under Armour
How companies could do something similar with rising social media stars. Three points of advice.
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Press release: MetrixLab appoints new Managing Director for Greater China
23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.
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Whitepaper: Understanding the drivers of online review ratings
Using augmented intelligence to understand the drivers of online review ratings.
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News: CEO Scott Ernst talks to The Japan Times
In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…
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Augment your packaging design message through congruent elements
The concept of congruence is defined as two or more package design elements relaying the same message.
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Press release: Macromill Group acquires US-based research agency Acturus
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…
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Whitepaper: Product-line optimization
Determine the likely success of your products and variants based on Shapley Value analysis.
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Press release: Macromill Group forms a strategic partnership with W&S Holdings
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…
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Ask our experts: free, fast, personalized advice
This is your chance to get your tricky questions answered. Book your one-to-one consultation now.
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Whitepaper: Social insights: a cat food case study
Extracting mindset-changing insights from user-generated content.
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Case study: Mobile sampling for Larive International in emerging markets
FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
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Customer insights part 3: time to build trust with consumers
In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.
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Customer insights part 2: the role of empathy and knowledge
In our second blog post we explore the role of empathy and knowledge in continued business success.
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The Digital Advantage: 12 tips for Financial Services
Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…
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8 elements that should feature on your product packaging design
We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…
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Customer insights part 1: improving the customer experience using new data
Here we discuss how new data and improved analytics can improve the customer experience.
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Case study: Measuring the impact of influencer marketing
Learn how to connect with your audience using influencers.
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Understanding the whole story about measuring advertising effectiveness
MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
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Digital marketing in the age of the social media influencer
Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.
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Instagram analytics: What brands are missing
Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.
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Watch our video on tips for mobile advertising success
We’re sharing the eight golden rules for effective mobile advertising.
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News: Milgard leads window industry for positive online brand mentions
Results are determined by MetrixLab’s Net Reputation scoring system.
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Whitepaper: Validating the effectiveness of digital ad pre-testing
Understand the effects of pre-testing digital ad campaigns from our validation analysis.
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Using distinctive visual assets on your packaging design
A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.
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Is ‘lazy data’ bothering you?
Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…
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Masco shares use and impact of social media insights
Social media insights are used to make key marketing decisions for many brands at Masco.
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Optimize your marketing, brand and media strategies with more meaningful measurement
Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
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MetrixLab opens its doors to more new talent
Interested in working for one of the coolest and most innovative insights providers of the world?
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Webinar: Guidelines for creating thumb-stopping ads
How do you break through today’s digital clutter, compete with wedding posts and new baby pics?
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Event: DTC National session 10 prescriptions for creative assessment
See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
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Press release: Macromill completes listing on the First Section of the Tokyo Stock Exchange
22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
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Whitepaper: Rethinking Ad Testing
Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
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Case study: Measuring government satisfaction in Kenya
Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
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Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
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Event: fuel decisions with social insights
March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
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Whitepaper: Conducting research in China
Whitepaper: Conducting research in China: getting to the truth and making it count
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Is advertising taking a new route? The buying of influence on social media
How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…
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Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange
Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
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The African Cup of Nations 2017: Does sponsorship pay off?
How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…
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Case study: Mobile sampling for Heineken in emerging markets
Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
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MetrixLab at MIE 2017
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Financial Services Trends 2017: What happens when FinTech meets consumers?
2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…
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Press release: MetrixLab strengthens financial services offering with new appointment
2 February 2017 – Ian Davis joins as Senior Client Director based in London.
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Press release: The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.
31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…
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We’re proud to be part of the Paragon Partnership
Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
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Case study: Using social picture analysis to design culturally relevant pack graphics
Use consumer-generated content to gain a better understanding of your target market quickly
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Case study: Gaining insights into social media content and performance
Get to grips with your brand’s social media impact with our Digital Platform Monitor
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Infographic: Creative principles for mobile ads
Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Case study: Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case study: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria. -
How messaging apps change the way we communicate
Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case study: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case study: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Who’s the brand captain on this ship?
Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case study: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Whitepaper: Ad concept or copy testing?
Exploring the predictive relationship between ad concept and copy testing.
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Press release: MetrixLab strengthens global business with new MD in Spain
28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case study: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Case study: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Why aren’t mobile banner ads more effective?
Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
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Case study: Testing mobile ads for a digital agency
Efficiently test your mobile advertising campaigns
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Raising awareness of malaria through research
Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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Case study: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Case study: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case study: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We will keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case study: Assessing whether new packaging communicates brand values
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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Whitepaper: Mobile vs. desktop ads
How does mobile compare to other digital assets? We compared both normative databases to find out.
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Case study: Maximizing the effectiveness of media spend
Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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MetrixLab joins Unilever’s Paragon partnership
We are delighted to be part of Unilever’s recently launched Paragon partnership.
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Case study: Pre-testing for campaign optimization
New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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MRMW APAC Session mobile creative insights
Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
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Case study: Determining digital ad performance
Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
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Press release: MetrixLab adds new digital analysis and reporting tool
23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…
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Case study: Testing pre-roll video advertising
With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
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Create value with big data analytics with MetrixLab's book
MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
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Presentations from the Dutch MIE 2016
We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
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Best practices in digital advertising. Nestlé partners with MetrixLab at MIE 2016
Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
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KLM to speak with MetrixLab at MIE 2016
Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
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MetrixLab opens the doors to new talent
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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And the winners of Website of the Year awards are…
On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
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Website of the Year award winners announced
November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
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Macromill offers Pre-Roll Copy Testing Norms for China
10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.
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Unlock effective digital communication in four steps
We debunk digital myths, and describe steps to improve your digital communication.
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Press release: Unified Shanghai office expands Macromill presence
5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
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Press release: Macromill welcomes new CHRO
29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
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Press release: MetrixLab and TTC Mobile team up to make super mobile panel
20 October 2015 – New partnership announced to leverage mobile panels
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Press release: Macromill welcomes new CEO
8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…
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And the nominees for the Website of the Year awards are…
La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
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Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report
We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
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Press release: MetrixLab adds mobile norms for advertising pre-test solutions
21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
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Digital Inspiration session a great success
MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
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Press release: Kimberly Bastoni to amplify MetrixLab US presence
12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
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Press release: MetrixLab introduces quick, device neutral package testing
23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
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Press release: Macromill opens office in SE Asia with Rob Valsler as MD
24 March 2015- Singapore expansion further strengthens presence for global brands.
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Press release: Macromill welcomes new CTO and CFO
19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
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Presentation from the Dutch Congres Intranet 2015
MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
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Press release: Macromill expands with new office in Mexico
3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…
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Press release: Macromill revenues up 44 percent as growth plans advance
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
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MetrixLab opens its doors to new talent 2015
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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Presentation from the Dutch MIE 2015
The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
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MetrixLab to present Social Media Visual Analytics at MIE
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
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Ster to speak with MetrixLab at MIE 2015
Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
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Macromill launches medical research partnership
Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
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Top UK companies win the MetrixLab UK Website of the Year election 2014
LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
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Masco Corporation to speak with MetrixLab at TMRE 2014
Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
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Website of the Year 2014: Start voting for your favourite websites!
London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
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MetrixLab strengthens global presence with opening of new Brazil office
September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
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MetrixLab debuts at no. 31 on AMA Gold Top 50 Report
It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
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Angela Morgans strengthens MetrixLab’s UK team
July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
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MetrixLab renames MarketTools and CRM Metrix
May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
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Case study: Mobile shopper missions
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
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MetrixLab launches Big Data Analytics ecosystem
March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
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MetrixLab acquires majority stake in social media analytics specialist Oxyme
March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
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MetrixLab 2013 revenues up 22 percent
March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
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MetrixLab acquires strategic ownership position in Precision Sample
May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
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Case study: Collecting user attitudes via preferred entertainment device
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
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Case study: Mobile in-home study
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…
