Proof of our success: Case stories, insights and news
Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.
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2What buzz did the Olympic partners create on Instagram?
We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…
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Instagram advertising: 5 tips for Instagram Stories ads
In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.
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Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa
12 March 2018 – As part of MetrixLab’s continuing international expansion…
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Case story: Disruptive packaging design repositions and grows Amstel Bock beer
Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.
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Whitepaper: Nine best practices for creating powerful packaging designs
Based on our collective experience and our benchmark database, we’ve pulled together a set of nine best practices.
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Quiz: What do you know about powerful packaging design?
Test your knowledge with our short quiz and find out!
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Event: MetrixLab at MIE 2018
MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips
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Case story: Facebook tests cross-platform performance of mobile-first videos
Create feed-proof videos with the guidelines we developed together with Facebook.
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Finding a balance on your product packaging design
Packaging design needs to grab consumers’ attention, communicate the ‘what and why’, and persuade them to buy.
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Holiday celebration with Unilever
MetrixLab hosted its annual holiday party for Unilever North America in December.
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Press release: MetrixLab expands into Argentina, appointing Diego del Pozo Mitschele as Managing Director
11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…
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What makes successful Facebook and Instagram video ads for mobile?
In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…
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Free and fast advice on influencer marketing
Grab the opportunity to chat with our social influencer experts for practical and personalized guidance
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Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands
8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.
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Whitepaper: Social influencers and measuring impact
Learn more about how to find the best fit for your brand and measure their success
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How to create a persuasive packaging design
Select the right packaging design to communicate the right persuasive message to your customers.
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Press release: MetrixLab appoints Nick Langeveld as President, US
4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…
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Press release: Macromill Group appoints Masahiro Shimizu as CFO
29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…
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Your questions about social influencers answered
A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.
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How the Dutch railways won a silver Effie award
In our blog post we explain what helped them to win an Effie.
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Whitepaper: Influencer marketing: seven lessons learned
Learn from these best practices how brands have worked with influencers
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Packaging design: Establishing the right value perception
Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.
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Rising influencers: learn from athlete sponsorship at Under Armour
How companies could do something similar with rising social media stars. Three points of advice.
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Press release: MetrixLab appoints new Managing Director for Greater China
23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.
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Whitepaper: Understanding the drivers of online review ratings
Using augmented intelligence to understand the drivers of online review ratings.
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News: CEO Scott Ernst talks to The Japan Times
In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…
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Augment your packaging design message through congruent elements
The concept of congruence is defined as two or more package design elements relaying the same message.
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Press release: Macromill Group acquires US-based research agency Acturus
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…
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Whitepaper: Product-line optimization
Determine the likely success of your products and variants based on Shapley Value analysis.
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Press release: Macromill Group forms a strategic partnership with W&S Holdings
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…
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Ask our experts: free, fast, personalized advice
This is your chance to get your tricky questions answered. Book your one-to-one consultation now.
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Whitepaper: Social insights: a cat food case study
Extracting mindset-changing insights from user-generated content
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Case story: Mobile sampling for Larive International in emerging markets
FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
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2 rules for convincing packaging design layouts
Create an easy-to-follow flow with our two simple packaging design layout guidelines.
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Customer insights part 3: time to build trust with consumers
In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.
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Customer insights part 2: the role of empathy and knowledge
In our second blog post we explore the role of empathy and knowledge in continued business success.
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The Digital Advantage: 12 tips for Financial Services
Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…
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8 elements that should feature on your product packaging design
We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…
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Customer insights part 1: improving the customer experience using new data
Here we discuss how new data and improved analytics can improve the customer experience.
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Case story: Measuring the impact of influencer marketing
Learn how to connect with your audience using influencers
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Understanding the whole story about measuring advertising effectiveness
MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
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Digital marketing in the age of the social media influencer
Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.
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Unite the line and differentiate the variants through your packaging design
The balance between line unification and variant differentiation influences the visibility of your packaging.
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Instagram analytics: What brands are missing
Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.
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Watch our video on tips for mobile advertising success
We’re sharing the eight golden rules for effective mobile advertising
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News: Milgard leads window industry for positive online brand mentions
Results are determined by MetrixLab’s Net Reputation scoring system.
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Whitepaper: Pre-testing results validation
Understand the effects of pre-testing digital ad campaigns from our validation analysis
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Using distinctive visual assets on your packaging design
A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.
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Is ‘lazy data’ bothering you?
Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…
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Creating standout packaging designs through color contrasts
Ensuring strong visibility is the first step to creating a powerful packaging design.
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Webinar: Masco shares use and impact of social media insights
May 3rd, 2017, our client Masco will speak about real-world usage and impact of social media insights
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Optimize your marketing, brand and media strategies with more meaningful measurement
Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
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MetrixLab opens its doors to more new talent
Interested in working for one of the coolest and most innovative insights providers of the world?
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Webinar: Guidelines for creating thumb-stopping ads
How do you break through today’s digital clutter, compete with wedding posts and new baby pics?
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Event: DTC National session 10 prescriptions for creative assessment
See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
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Press release: Macromill completes listing on the First Section of the Tokyo Stock Exchange
22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
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Three steps to digital advertising success
How do you drive successful digital advertising? Through testing! See how creative and copy testing can help.
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Whitepaper: Rethinking Ad Testing
Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
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Case story: Measuring government satisfaction in Kenya
Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
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Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
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Event: fuel decisions with social insights
March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
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Whitepaper: Conducting research in China
Whitepaper: Conducting research in China: getting to the truth and making it count
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Is advertising taking a new route? The buying of influence on social media
How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…
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Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange
Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
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The African Cup of Nations 2017: Does sponsorship pay off?
How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…
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Case story: Mobile sampling for Heineken in emerging markets
Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
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MetrixLab at MIE 2017
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Financial Services Trends 2017: What happens when FinTech meets consumers?
2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…
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Press release: MetrixLab strengthens financial services offering with new appointment
2 February 2017 – Ian Davis joins as Senior Client Director based in London.
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Press release: The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.
31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…
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We’re proud to be part of the Paragon Partnership
Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
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Case story: Using social picture analysis to design culturally relevant pack graphics
Use consumer-generated content to gain a better understanding of your target market quickly
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Case story: Gaining insights into social media content and performance
Get to grips with your brand’s social media impact with our Digital Platform Monitor
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Infographic: Creative principles for mobile ads
Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Case story: Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Case story: Improving the customer experience through continuous improvement
Our client has benefited from more timely insights with results delivered in real time.
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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Case story: Identifying opportunities to convert browsers to buyers
Understanding usage and attitudes: a club store team wanted to find ways to drive sales conversions.
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case Story: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
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How messaging apps change the way we communicate
Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case story: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case story: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Who’s the brand captain on this ship?
Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Case story: Using social media to understand brand sentiment
Get closer to your consumers and meet the people behind the numbers
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case story: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Case story: Helping a global insurance company to understand the customer experience in real time
Following the research, the company has a renewed focus on the customer.
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Whitepaper: Ad concept or copy testing?
Exploring the predictive relationship between ad concept and copy testing.
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Press release: MetrixLab strengthens global business with new MD in Spain
28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case story: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Case story: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Why aren’t mobile banner ads more effective?
Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
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Case story: Optimizing the performance of mobile ads
Efficiently test your mobile advertising campaigns
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Raising awareness of malaria through research
Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
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Case story: Using social insights to improve BEHR’s digital brand health
Consumer centricity helps to restore business growth
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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Case story: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Case story: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case story: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We’ll keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case story: Assessing whether new packaging communicates brand values
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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Case story: Assessing the impact of new packaging
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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Whitepaper: Mobile vs. desktop ads
How does mobile compare to other digital assets? We compared both normative databases to find out.
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Case story: Maximizing the effectiveness of media spend
Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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MetrixLab joins Unilever’s Paragon partnership
We are delighted to be part of Unilever’s recently launched Paragon partnership.
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Case story: Pre-testing for campaign optimization
New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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MRMW APAC Session – mobile creative insights
Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
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Case story: Determining digital ad performance
Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
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Press release: MetrixLab adds new digital analysis and reporting tool
23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…
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Case story: Testing pre-roll video advertising
With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
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Create value with big data analytics with MetrixLab’s book
MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
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Presentations from the Dutch MIE 2016
We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
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Best practices in digital advertising. Nestlé partners with MetrixLab at MIE 2016
Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
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KLM to speak with MetrixLab at MIE 2016
Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
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MetrixLab opens the doors to new talent
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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And the winners of Website of the Year awards are…
On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
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Website of the Year award winners announced
November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
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Macromill offers Pre-Roll Copy Testing Norms for China
10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.
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Unlock effective digital communication in four steps
We debunk digital myths, and describe steps to improve your digital communication.
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Press release: Unified Shanghai office expands Macromill presence
5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
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Press release: Macromill welcomes new CHRO
29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
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Press release: MetrixLab and TTC Mobile team up to make super mobile panel
20 October 2015 – New partnership announced to leverage mobile panels
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Press release: Macromill welcomes new CEO
8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…
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And the nominees for the Website of the Year awards are…
La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
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Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report
We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
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Press release: MetrixLab adds mobile norms for advertising pre-test solutions
21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
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Digital Inspiration session a great success
MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
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Press release: Kimberly Bastoni to amplify MetrixLab US presence
12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
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Press release: MetrixLab introduces quick, device neutral package testing
23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
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Press release: Macromill opens office in SE Asia with Rob Valsler as MD
24 March 2015- Singapore expansion further strengthens presence for global brands.
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Press release: Macromill welcomes new CTO and CFO
19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
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Presentation from the Dutch Congres Intranet 2015
MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
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Press release: Macromill expands with new office in Mexico
3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…
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Press release: Macromill revenues up 44% as growth plans advance
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
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MetrixLab opens its doors to new talent 2015
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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Presentations from the Dutch MIE 2015
The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
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MetrixLab to present Social Media Visual Analytics at MIE
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
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Ster to speak with MetrixLab at MIE 2015
Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
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Macromill launches medical research partnership
Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
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Top UK companies win the MetrixLab UK Website of the Year election 2014
LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
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Candid comments from Dutch users on factors for a successful website (movie)
As part of their partnership in the Dutch “Website of the Year” awards, hosting provider True asked the public what...
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Masco Corporation to speak with MetrixLab at TMRE 2014
Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
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Website of the Year 2014: Start voting for your favourite websites!
London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
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MetrixLab strengthens global presence with opening of new Brazil office
September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
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MetrixLab debuts at no. 31 on AMA Gold Top 50 Report
It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
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Angela Morgans strengthens MetrixLab’s UK team
July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
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MetrixLab renames MarketTools and CRM Metrix
May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
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Case story: Mobile shopper missions
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
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MetrixLab launches Big Data Analytics ecosystem
March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
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MetrixLab acquires majority stake in social media analytics specialist Oxyme
March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
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MetrixLab 2013 revenues up 22%
March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
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MetrixLab acquires strategic ownership position in Precision Sample
May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
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Case Story: Collecting user attitudes via preferred entertainment device
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
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Case story: Mobile in-home study
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…