Proof of our success: Case stories, insights and news
Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.
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4Case story: Mobile sampling for Larive International in emerging markets
FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
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Customer insights part 3: time to build trust with consumers
In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.
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Customer insights part 2: the role of empathy and knowledge
In our second blog post we explore the role of empathy and knowledge in continued business success.
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The Digital Advantage: 12 tips for Financial Services
Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…
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Customer insights part 1: improving the customer experience using new data
Here we discuss how new data and improved analytics can improve the customer experience.
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Case story: Measuring the impact of influencer marketing
Learn how to connect with your audience using influencers
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Understanding the whole story about measuring advertising effectiveness
MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
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Digital marketing in the age of the social media influencer
Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.
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Instagram analytics: what brands are missing
Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.
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Watch our video on tips for mobile advertising success
We’re sharing the eight golden rules for effective mobile advertising
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News: Milgard leads window industry for positive online brand mentions
Results are determined by MetrixLab’s Net Reputation scoring system.
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Whitepaper: Pre-testing results validation
Understand the effects of pre-testing digital ad campaigns from our validation analysis
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Is ‘lazy data’ bothering you?
Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…
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Webinar: Masco shares use and impact of social media insights
May 3rd, 2017, our client Masco will speak about real-world usage and impact of social media insights
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Optimize your marketing, brand and media strategies with more meaningful measurement
Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
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MetrixLab opens its doors to more new talent
Interested in working for one of the coolest and most innovative insights providers of the world?
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Webinar: Guidelines for creating thumb-stopping ads
How do you break through today’s digital clutter, compete with wedding posts and new baby pics?
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Event: DTC National session 10 prescriptions for creative assessment
See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
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Macromill completes listing on the First Section of the Tokyo Stock Exchange
Tokyo, Japan, March 22nd, 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
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Three steps to digital advertising success
How do you drive successful digital advertising? Through testing! See how creative and copy testing can help.
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Whitepaper: Rethinking Ad Testing
Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
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Case story: Measuring government satisfaction in Kenya
Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
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Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
Rotterdam, 28th February 2017. Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
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Event: fuel decisions with social insights
March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
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Whitepaper: Conducting research in China
Whitepaper: Conducting research in China: getting to the truth and making it count
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Is advertising taking a new route? The buying of influence on social media
How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…
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Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange
Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
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The African Cup of Nations 2017: Does sponsorship pay off?
How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…
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Case story: Mobile sampling for Heineken in emerging markets
Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
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MetrixLab at MIE 2017
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Financial Services Trends 2017: What happens when FinTech meets consumers?
2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…
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MetrixLab strengthens financial services offering with new appointment
Ian Davis joins as Senior Client Director based in London.
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The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.
The Macromill Group forms a strategic partnership with neuromarketing pioneer Centan Inc. for the Japanese market Tokyo, Japan...
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We’re proud to be part of the Paragon Partnership
Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
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Case story: Using social picture analysis to design culturally relevant pack graphics
Use consumer-generated content to gain a better understanding of your target market quickly
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Case story: Gaining insights into social media content and performance
Get to grips with your brand’s social media impact with our Digital Platform Monitor
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Infographic: Creative principles for mobile ads
Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Case story: Improving the customer experience through continuous improvement
Our client has benefited from more timely insights with results delivered in real time.
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Larry Weber and Atsushi Mizushima join Macromill Group board
December 6th, 2016. Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to the…
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Case story: Identifying opportunities to convert browsers to buyers
Understanding usage and attitudes: a club store team wanted to find ways to drive sales conversions.
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case Story: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria. -
How messaging apps change the way we communicate
Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case story: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case story: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Who’s the brand captain on this ship?
Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Case story: Using social media to understand brand sentiment
Get closer to your consumers and meet the people behind the numbers
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case story: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Case story: Helping a global insurance company to understand the customer experience in real time
Following the research, the company has a renewed focus on the customer.
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Whitepaper: Ad concept or copy testing?
Exploring the predictive relationship between ad concept and copy testing.
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MetrixLab strengthens global business with new MD in Spain
MetrixLab, the fast-growing global market research agency has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case story: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Case story: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Why aren’t mobile banner ads more effective?
Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
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Case story: Optimizing the performance of mobile ads
Efficiently test your mobile advertising campaigns
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Raising awareness of malaria through research
Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
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Case story: Helping BEHR to understand customers’ product issues
Consumer centricity helps to restore business growth
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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Case story: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Case story: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case story: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We’ll keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case story: Does new packaging concept communicate brand values?
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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Case story: Assessing the impact of new packs
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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Whitepaper: Mobile vs. desktop ads
How does mobile compare to other digital assets? We compared both normative databases to find out.
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Case story: Maximizing the effectiveness of media spend
Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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MetrixLab joins Unilever’s Paragon partnership
We are delighted to be part of Unilever’s recently launched Paragon partnership.
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Case story: Pre-testing for campaign optimization
New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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MRMW APAC Session – mobile creative insights
Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
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Case story: Determining digital ad performance
Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
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MetrixLab adds new digital analysis and reporting tool
February 23rd, 2016 – MetrixLab today announced the availability of a new digital analysis and reporting tool directly available…
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Case story: Testing pre-roll video advertising
With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
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Create value with big data analytics with MetrixLab’s book
MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
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Presentations from the Dutch MIE 2016
We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
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Nestlé partners with MetrixLab at MIE 2016
Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
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KLM to speak with MetrixLab at MIE 2016
Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
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MetrixLab opens the doors to new talent
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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And the winners of Website of the Year awards are…
On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
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Website of the Year award winners announced
November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
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Macromill offers Pre-Roll Copy Testing Norms for China
November 10th, 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market
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Unlock effective digital communication in four steps
We debunk digital myths, and describe steps to improve your digital communication.
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Unified Shanghai office expands Macromill presence
November 5th, 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
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Macromill welcomes new CHRO
October 29, 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
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MetrixLab and TTC Mobile team up to make super mobile panel
October 20th, 2015 New partnership announced to leverage mobile
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Macromill welcomes new CEO
TOKYO – October 8th, 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief…
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And the nominees for the Website of the Year awards are…
La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
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Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report
We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
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MetrixLab adds mobile norms for advertising pre-test solutions
July 21st, 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
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Digital Inspiration session a great success
MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
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Kimberly Bastoni to amplify MetrixLab US presence
May 12, 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
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MetrixLab introduces quick, device neutral package testing
April 23, 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
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Macromill opens office in SE Asia with Rob Valsler as MD
March 24, 2015 – Singapore expansion further strengthens presence for global brands.
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Macromill welcomes new CTO and CFO
March 19, 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
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Presentation from the Dutch Congres Intranet 2015
MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
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Macromill expands with new office in Mexico
MACROMILL, one of the top 15 market research companies worldwide, today announced that a new office will be opened…
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Macromill revenues up 44% as growth plans advance
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
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MetrixLab opens its doors to new talent 2015
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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Presentations from the Dutch MIE 2015
The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
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MetrixLab to present Social Media Visual Analytics at MIE
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
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Ster to speak with MetrixLab at MIE 2015
Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
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Macromill launches medical research partnership
Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
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Top UK companies win the MetrixLab UK Website of the Year election 2014
LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
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Candid comments from Dutch users on factors for a successful website (movie)
As part of their partnership in the Dutch “Website of the Year” awards, hosting provider True asked the public what...
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Masco Corporation to speak with MetrixLab at TMRE 2014
Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
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Website of the Year 2014: Start voting for your favourite websites!
London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
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MetrixLab strengthens global presence with opening of new Brazil office
September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
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MetrixLab debuts at no. 31 on AMA Gold Top 50 Report
It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
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Angela Morgans strengthens MetrixLab’s UK team
July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
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MetrixLab renames MarketTools and CRM Metrix
May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
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Case story: Mobile shopper missions
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
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MetrixLab launches Big Data Analytics ecosystem
March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
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MetrixLab acquires majority stake in social media analytics specialist Oxyme
March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
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MetrixLab 2013 revenues up 22%
March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
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MetrixLab acquires strategic ownership position in Precision Sample
May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
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Case story: Responsive design
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
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Case story: Mobile in-home study
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…
