Proof of our success: Case studies, insights and news
Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.
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4Technology is changing the research game – but not the players
Advances in AI and digitalization have evolved the research industry. But humans are still at the center of it…
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Case study: Asahi International drives engagement and purchase
MetrixLab used AI-powered insights to guide Asahi International to a new stand-out pack redesign to drive engagement and purchase
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How can your brand build a best-in-class influencer program?
Learn how to activate influencers at the point of purchase with a successful activation program.
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Whitepaper: 4 Best practices for communicating packaging sustainability
Learn how to effectively communicate the sustainability of your packaging in this whitepaper.
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Case study: Asahi International and MetrixLab lead retailers to remerchandise beer in French supermarkets
Asahi International successfully demonstrated that if retailers implemented changes to their planogram, they could increase rate of sale and…
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How 2020 showed the relevance of key branding principles
Key learnings from MetrixLab’s Understanding the New Normal Global Consumer Insights Tracking Program show how brands connected with consumers…
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Visibility, communication and persuasion: The packaging puzzle
Learn about the three pillars of a successful packaging design: Visibility, communication and persuasion.
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Whitepaper: How COVID-19 is reshaping the insurance category across the world
Is insurance more important now than before the pandemic? In this whitepaper, explore the impact of COVID-19 on the…
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Press release: MetrixLab continues to push boundaries with AI pre-testing tool
8 December 2020 – After a successful launch for Social Video ads in the US Market in November 2019,…
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The Original Influencers: Influencers at the point-of-purchase
Social media influencers may be all you hear about these days, but there are armies of point-of-purchase influencers out…
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Whitepaper: 6 months of living with COVID-19 in Switzerland
In this whitepaper, get the key learnings from the first 6 months of our tracker data, an exploration…
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Press release: MetrixLab drives strategic initiatives with four key promotions to North American and Global Leadership
28 October 2020 – MetrixLab has reorganized its North American leadership and global teams to further accelerate a number…
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Restricted living 2.0: How are industries tackling long-term strategies?
Every industry has been severely impacted by COVID-19 and needs to make longer term plans.
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Whitepaper: The fate of Premium Video on Demand
What does the future hold for premium video on demand? Read our latest whitepaper to get the scoop on…
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Predict ad performance fast with the power of human and artificial intelligence combined
ACT Instant combines the power of AI with human analysis to predict advertising performance fast. With no need for…
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Whitepaper: Efficiently reach users through visual media
How can you fully leverage visual content in today’s digitally-led mobile world? Read this whitepaper to find out.
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4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution
Our newest pre-testing solution ACT Instant helps alleviate the challenges you face in today’s media and creative environments.
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Consumers are growing more realistic. What does that mean for brands?
How to appeal to the realistic consumer.
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5 examples of innovative brand actions today
Check out these 5 examples of how brands are responding to today’s unique challenges.
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Press release: MetrixLab expands business in Switzerland
15 July 2020 – As part of MetrixLab’s ongoing international expansion, the global digital research agency has opened a…
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Understanding the New Normal consumer insights tracker program
Our global tracker study explores the impact of COVID-19 on consumers with new data each month. This program leverages…
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Ask a bartender: What’s next for bars post-lockdown?
We sat down with 5 bartenders from across the US to talk about what the path to reopening bars…
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Delivering value is key for brands in a fragile economy
Our latest COVID-19 consumer insight tracker data reveals that financial concerns are top of mind for consumers today. How…
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MetrixLab Singapore: Success, opportunities and growth during COVID-19
After being shortlisted for Marketing Magazine’s Marketing Agency of the Year Award this year, we reflect on what sets…
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Press release: Scott Ernst to step down as Macromill Global CEO during 2020
16 June 2020 – Macromill will name Toru Sasaki as successor; Ernst will remain with Macromill as an advisor…
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How beauty giants can become more sustainable
Sustainable packaging and eco-friendly ingredients are becoming priorities for big beauty brands. But the key to the success of…
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How to adapt to changing consumer needs
Our new tracker program measures consumer response to COVID-19 over 12 months.
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The Impact of COVID-19: Global digital qualitative study sessions
Get the results from our mass digital qualitative studies on the consumer impact of COVID-19.
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What questions should we be asking consumers during a global pandemic?
Insights professionals are wrestling with a lot of questions these days on how to deal with the consumer impact…
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Video: How bartender recommendations differ around the world
Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
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Whitepaper: Should brands be going dark? Advertising during the COVID-19 crisis
As a brand, what are the pros and cons of continuing to advertise during the COVID-19 crisis? This whitepaper…
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Webinar: Optimize your on-pack sustainability messaging with these best practices
As a brand, your challenge is to communicate your sustainable packaging messages effectively without compromising the overall power of…
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Make room, grocers: More brands are taking control of their category
Manufacturers can influence their shelf positions, and we’re seeing a lot of brands become better sparring partners for retailers…
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How we’re coping with COVID-19
We know that you have a lot of questions about how COVID-19 will impact your day-to-day business and research….
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Video: The evolution of bartender recommendations: 2007-2019
Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…
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Press release: Patrón wins ‘Top Recommended Spirit Brand’ Award for third year
5 March 2020 – From Patrón to Grey Goose and Corona, which brands do US Bartender Influencers recommend the…
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The future of creative testing is AI-powered
Insights professionals can ask these 3 questions to maximize their creative testing with AI-powered methodologies.
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Celebrating 2 years of being a top 3 fastest growing market research agency in the UK!
Published in December 2019, the Research Live Industry Report is the go-to source of market research league tables in…
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Press release: MetrixLab opens new office in Delhi
10 December 2019 – We’re excited to open a new office in Delhi in response to our success in…
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Your questions about social influencers answered
A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.
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4 key learnings from TMRE 2019
The MetrixLab team is back from this year’s TMRE in Las Vegas. The theme of this year’s event was…
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What can you do within 24 hours?
With ACT Instant, you can harness the power of AI to pre-test ads and get results in just 24…
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Press release: MetrixLab harnesses AI in 24-hour ad copy pre-testing tool
4 November 2019 – New solution release: ACT Instant harnesses the power of AI for ad copy pre-testing results…
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Press release: MetrixLab opens a new office in Australia
15 October 2019 – MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director….
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Power up your e-commerce success through personalization
Are you one of the major traditional brands missing out on e-commerce growth opportunities? It’s time to ‘power up’…
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Question time: It’s all about innovation
Are you maximizing innovation for competitive advantage? Get the inside track from three specialists to stay one step ahead.
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Case study: Helping newcomer Babychou evaluate brand strength to plan ahead
We drew on our agile, client-first service model, our brand and multimedia expertise.
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Press release: MetrixLab appoints Gayatri Srikant as Managing Director for Singapore
2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore….
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Making brands accountable
Today ROI is a matter of life and death for brands. Make sure you deliver superior campaigns for better…
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Press release: MetrixLab appoints four Regional Managing Directors
19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming…
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Changes to Instagram – ‘What’s not to Like?’
What happens when Instagram removes ‘Likes’ from feeds? How should brands measure engagement? Read on to plan life after…
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Press release: MetrixLab appoints Kevin Moran as US President/Managing Director
2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect.
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MetrixLab recognized in the GreenBook Research Industry Trends Report
The GRIT Report is the most comprehensive and widely read analysis of the insights industry today.
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Press release: MetrixLab appoints Thijs Elias as new CEO
9 July 2019 – MetrixLab has appointed Thijs Elias as its new CEO. Thijs has worked for the company…
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Video: What our clients Facebook and Boiron say about campaign efficiency and pack testing benchmarks
Watch our video with the top take-aways from the Printemps des Etudes event 2019.
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Whitepaper: How to create more powerful packaging design
Visible, findable, appealing and persuasive – your packaging design must work hard for your brand.
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Case study: Measuring digital campaign effectiveness for educational campaign Sandy Hook Promise
Researching the campaign effectiveness of a distressing topic that impacts parents, students and the general population.
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Case study: Co-creating the perfect positioning for a new kitchen appliance in Germany and the Netherlands for Philips
Real-time, high-level insights strengthened with in-depth analysis and recommendations.
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Press release: Patrón scoops top slot for second year as Most Often Recommended Spirit Brand in 2018
16 March 2019 – The MetrixLab MORBA Awards are based on recommendations of over 10,000 US bartenders.
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Video: How Nestlé applied best practice pack design principles for an on-shelf win — a milking success story
Check out our video as we, alongside Nestle, reveal the benefits of effective brand packaging.
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Webinar: Fast & Furious: Accelerating insights with artificial intelligence and new technologies
Everyone is talking about AI and new technologies in consumer insight – but what are its practical implications? Barbara…
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Press release: Macromill, Inc. acquires Southeast Asian Marketing Research firm, W&S Holdings Co., Ltd.
28 March 2019 – As a result, W&S will become a subsidiary company of Macromill.
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Whitepaper: What makes a great ad?
Check out our key learnings and 12 best practices for effective advertising, based on our extensive ad testing experience.
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Press release: MetrixLab makes two senior appointments to lead the Dutch office
15 March 2019 – MetrixLab is delighted to announce the appointment of Pieter van der Gouwe as Managing Director…
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Video: Innovate with us
Innovation is at the heart of everything we do at MetrixLab. See what we can do with our clients…
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Press release: MetrixLab launches channel-level campaign measurement solution
25 February 2019 – Campaign Monitor is a fast, focused and detailed multi-media campaign effectiveness solution.
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How well do you understand your campaign performance? Follow our flowchart!
Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.
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Case study: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program
Creating a global research program to understand brand equity and media impact.
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Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution
21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
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Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades
7 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
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How does a digital qualitative solution compare to focus groups?
Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.
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Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico
3 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…
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Press release: MetrixLab launches AvayaA to help brands unlock the power of emotions
26 November 2018 – Helping you understand consumers’ emotional reactions to brands and brand communications.
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Video: How to maximize your Facebook and Instagram video advertising
Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.
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Sell more products in store: Optimize all your sales conversion tactics
Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.
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Emotions sell brands: How to capture the emotional resonance of your brands, ads and products
Discover our four market research techniques for measuring customers’ emotional responses.
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Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director
3 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.
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Press release: Macromill Group strengthens its focus on M&A activity
30 August 2018 – Derek Swanson joins in the newly created role of SVP of Strategy & Corporate Development.
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Point-of-purchase influencer studies
How far do trade professionals influence customers’ brand choice at the point of purchase? Can they help you grow?
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5 steps to creating successful branded video content
We’ve rounded up our key learnings, alongside some great branded content examples.
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Press release: Clare Chai rejoins MetrixLab as new Managing Director for Greater China
8 August 2018 – As Managing Director, Clare will lead the office and drive growth in the region.
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Broad vs narrow audiences: How to maximize the impact of your investment in mobile video ads on Facebook
Is targeting narrow audiences with your Instagram and Facebook ads worth the investment?
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Video: Tips for creating a disruptive packaging design that accelerates sales
We discuss the three directions you can take, and the risks to consider when creating disruptive packaging.
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Press release: Macromill, Inc. acquires 51% stake in Tokyo Survey Research Inc. (TSR) from Hakuhodo Inc.
25 June 2018 – TSR will become a subsidiary of Macromill as part of a joint venture with Hakuhodo.
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How to stay relevant in research: MetrixLab at Women in Research
Our key takeaways on how you can reinvent, stay relevant and propel yourself forward in the research industry.
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Webinar: Groundbreaking tips on DTC digital advertising
On June 7, join our webinar on how pharma brands can make the most of DTC digital advertising.
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Optimizing hero ecommerce product images: A growing trend in ecommerce research
Discover our ecommerce best practices for optimizing your product hero image.
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What buzz did the Olympic partners create on Instagram?
We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…
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Instagram advertising: 5 tips for Instagram Stories ads
In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.
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Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa
12 March 2018 – As part of MetrixLab’s continuing international expansion…
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Case study: Disruptive packaging design repositions and grows Amstel Bock beer
Capture non-buyers by creating a disruptive package design with findings from our Amstel Bock beer study.
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Whitepaper: Nine best practices for creating powerful packaging designs
Based on our collective experience and our benchmark database, we’ve pulled together a set of nine best practices.
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Quiz: What do you know about powerful packaging design?
Test your knowledge with our short quiz and find out!
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Event: MetrixLab at MIE 2018
MetrixLab hosted two sessions at this year’s MIE, together with Facebook and Philips.
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Case study: Testing cross-platform performance of video ads for Facebook
Create feed-proof videos with the guidelines we developed together with Facebook.
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Holiday celebration with Unilever
MetrixLab hosted its annual holiday party for Unilever North America in December.
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Press release: MetrixLab expands into Argentina, appointing Diego del Pozo Mitschele as Managing Director
11 January 2018 – As part of MetrixLab’s international expansion, the digital global research agency has opened a new…
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What makes successful Facebook and Instagram video ads for mobile?
In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…
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Free and fast advice on influencer marketing
Grab the opportunity to chat with our social influencer experts for practical and personalized guidance.
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Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands
8 January 2018 – MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands.
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Whitepaper: Social influencers and measuring impact
Learn more about how to find the best fit for your brand and measure their success.
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Press release: MetrixLab appoints Nick Langeveld as President, US
4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of…
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Press release: Macromill Group appoints Masahiro Shimizu as CFO
29 November 2017 – Macromill, Inc. is pleased to announce the appointment of Masahiro Shimizu…
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How the Dutch railways won a silver Effie award
In our blog post we explain what helped them to win an Effie.
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Whitepaper: Influencer marketing: seven lessons learned
Learn from these best practices how brands have worked with influencers.
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Packaging design: Establishing the right value perception
Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.
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Rising influencers: learn from athlete sponsorship at Under Armour
How companies could do something similar with rising social media stars. Three points of advice.
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Press release: MetrixLab appoints new Managing Director for Greater China
23 October 2017 – Digital global research agency MetrixLab has appointed Brady Ni as Managing Director for Greater China.
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Whitepaper: Understanding the drivers of online review ratings
Using augmented intelligence to understand the drivers of online review ratings.
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News: CEO Scott Ernst talks to The Japan Times
In this interview, Scott shares why the Macromill Group is ahead of traditional research firms – and becoming the…
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Augment your packaging design message through congruent elements
The concept of congruence is defined as two or more package design elements relaying the same message.
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Press release: Macromill Group acquires US-based research agency Acturus
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce the acquisition of 100% stake…
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Whitepaper: Product-line optimization
Determine the likely success of your products and variants based on Shapley Value analysis.
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Press release: Macromill Group forms a strategic partnership with W&S Holdings
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with,…
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Ask our experts: free, fast, personalized advice
This is your chance to get your tricky questions answered. Book your one-to-one consultation now.
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Whitepaper: Social insights: a cat food case study
Extracting mindset-changing insights from user-generated content.
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Case study: Mobile sampling for Larive International in emerging markets
FoodTechAfrica’s 2013 study, coordinated by Larive International, identified the huge potential of fish farming in Kenya.
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Customer insights part 3: time to build trust with consumers
In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.
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Customer insights part 2: the role of empathy and knowledge
In our second blog post we explore the role of empathy and knowledge in continued business success.
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The Digital Advantage: 12 tips for Financial Services
Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…
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8 elements that should feature on your product packaging design
We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…
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Customer insights part 1: improving the customer experience using new data
Here we discuss how new data and improved analytics can improve the customer experience.
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Case study: Measuring the impact of influencer marketing
Learn how to connect with your audience using influencers.
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Understanding the whole story about measuring advertising effectiveness
MetrixLab and De Persgroep have developed a new approach designed to maximize advertising effectiveness.
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Digital marketing in the age of the social media influencer
Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.
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Instagram analytics: What brands are missing
Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.
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Watch our video on tips for mobile advertising success
We’re sharing the eight golden rules for effective mobile advertising.
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News: Milgard leads window industry for positive online brand mentions
Results are determined by MetrixLab’s Net Reputation scoring system.
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Whitepaper: Validating the effectiveness of digital ad pre-testing
Understand the effects of pre-testing digital ad campaigns from our validation analysis.
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Using distinctive visual assets on your packaging design
A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.
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Is ‘lazy data’ bothering you?
Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…
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Masco shares use and impact of social media insights
Social media insights are used to make key marketing decisions for many brands at Masco.
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Optimize your marketing, brand and media strategies with more meaningful measurement
Join us at this year’s Printemps des études on April 20 & 21, 2017. We’ll be discussing how you…
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MetrixLab opens its doors to more new talent
Interested in working for one of the coolest and most innovative insights providers of the world?
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Webinar: Guidelines for creating thumb-stopping ads
How do you break through today’s digital clutter, compete with wedding posts and new baby pics?
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Event: DTC National session 10 prescriptions for creative assessment
See best practices for improving direct-to-consumer advertising. Learn how pre-testing helps identify the best creative for success.
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Press release: Macromill completes listing on the First Section of the Tokyo Stock Exchange
22 March 2017: MACROMILL, INC. (TSE:3978) reaches significant milestone on Tokyo Stock Exchange.
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Three steps to digital advertising success
How do you drive successful digital advertising? Through testing! See how creative and copy testing can help.
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Whitepaper: Rethinking Ad Testing
Find out how to leverage ad testing to better attract distracted consumers and convert them into customers
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Case study: Measuring government satisfaction in Kenya
Understanding the issues and needs of the most impoverished and disadvantaged in Kenya for our client Africa Creates
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Press release: MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
28 February 2017 – Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director
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Event: fuel decisions with social insights
March 21, 2017 at the Quirks Event Brooklyn, our client Masco will speak about real-world usage of social insights
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Whitepaper: Conducting research in China
Whitepaper: Conducting research in China: getting to the truth and making it count
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Is advertising taking a new route? The buying of influence on social media
How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…
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Notice regarding approval for listing of shares of Macromill, Inc. on the Tokyo Stock Exchange
Macromill, Inc. (headquarters: Minato-ku, Tokyo; Representative Executive Officer, Global CEO: Scott Ernst) hereby announces the approval by Tokyo Stock...
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The African Cup of Nations 2017: Does sponsorship pay off?
How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…
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Case study: Mobile sampling for Heineken in emerging markets
Capture the tastes, preferences and opinions of the next billion consumers with mobile survey sampling in emerging markets.
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MetrixLab at MIE 2017
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Financial Services Trends 2017: What happens when FinTech meets consumers?
2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…
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Press release: MetrixLab strengthens financial services offering with new appointment
2 February 2017 – Ian Davis joins as Senior Client Director based in London.
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Press release: The Macromill Group forms a partnership with neuromarketing pioneer Centan Inc.
31 January 2017 – Macromill Group is pleased to announce a new strategic partnership and the acquisition of a…
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We’re proud to be part of the Paragon Partnership
Paragon aims to help tackle the UN’s 17 Global Goals for sustainable development to make the world a better…
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Case study: Using social picture analysis to design culturally relevant pack graphics
Use consumer-generated content to gain a better understanding of your target market quickly
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Case study: Gaining insights into social media content and performance
Get to grips with your brand’s social media impact with our Digital Platform Monitor
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Infographic: Creative principles for mobile ads
Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Case study: Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Case study: Improving the customer experience through continuous improvement
Our client has benefited from more timely insights with results delivered in real time.
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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Case study: Identifying opportunities to convert browsers to buyers
Understanding usage and attitudes: a club store team wanted to find ways to drive sales conversions.
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case study: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
and Nigeria. -
How messaging apps change the way we communicate
Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case study: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case study: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Who’s the brand captain on this ship?
Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Case study: Using social media to understand brand sentiment
Get closer to your consumers and meet the people behind the numbers
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case study: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Case study: Helping a global insurance company to understand the customer experience in real time
Following the research, the company has a renewed focus on the customer.
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Whitepaper: Ad concept or copy testing?
Exploring the predictive relationship between ad concept and copy testing.
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Press release: MetrixLab strengthens global business with new MD in Spain
28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case study: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Case study: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Why aren’t mobile banner ads more effective?
Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
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Case study: Testing mobile ads for a digital agency
Efficiently test your mobile advertising campaigns
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Raising awareness of malaria through research
Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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Case study: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Case study: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case study: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We will keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case study: Assessing whether new packaging communicates brand values
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
