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Follow these guidelines to build stronger and more trustworthy sustainable brands

In this vodcast episode, Shirley Ng of GM discusses the role of AI and the human brain in modern…

Follow these guidelines to build stronger and more trustworthy sustainable brands

COVID-19 caused a growth in digital commerce. How can manufacturers keep the momentum?

In this vodcast episode, hear from General Motors research principal Shirley Ng about the research behind new technologies

In this vodcast episode, hear from marketing effectiveness expert Les Binet about building successful brands and winning customers.

Assessing creative work isn’t a straightforward or easy job, especially in today’s ever-evolving landscape. Can augmented intelligence lend a…

Do Siri and Alexa change the decisions you make? Find out in episode 2 of our Behind the Insights…

TEMPO is a powerful solution that tackles the full ecosystem of brand influences

Are consumers willing to travel again? What does it mean to be an airline with a purpose? Find out…

Advances in AI and digitalization have evolved the research industry. But humans are still at the center of it…

Learn how to activate influencers at the point of purchase with a successful activation program.

Key learnings from MetrixLab’s Understanding the New Normal Global Consumer Insights Tracking Program show how brands connected with consumers…

Learn about the three pillars of a successful packaging design: Visibility, communication and persuasion.

Social media influencers may be all you hear about these days, but there are armies of point-of-purchase influencers out…

Every industry has been severely impacted by COVID-19 and needs to make longer term plans.

ACT Instant combines the power of AI with human analysis to predict advertising performance fast. With no need for…

Our newest pre-testing solution ACT Instant helps alleviate the challenges you face in today’s media and creative environments.

How to appeal to the realistic consumer.

Check out these 5 examples of how brands are responding to today’s unique challenges.

Our global tracker study explores the impact of COVID-19 on consumers with new data each month. This program leverages…

We sat down with 5 bartenders from across the US to talk about what the path to reopening bars…

Our latest COVID-19 consumer insight tracker data reveals that financial concerns are top of mind for consumers today. How…

After being shortlisted for Marketing Magazine’s Marketing Agency of the Year Award this year, we reflect on what sets…

Sustainable packaging and eco-friendly ingredients are becoming priorities for big beauty brands. But the key to the success of…

Our new tracker program measures consumer response to COVID-19 over 12 months.

Get the results from our mass digital qualitative studies on the consumer impact of COVID-19.

Insights professionals are wrestling with a lot of questions these days on how to deal with the consumer impact…

Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…

As a brand, your challenge is to communicate your sustainable packaging messages effectively without compromising the overall power of…

Manufacturers can influence their shelf positions, and we’re seeing a lot of brands become better sparring partners for retailers…

Over the past 15 years we’ve quantified changes and developments in the alcohol and spirits industry. Watch this time…

Insights professionals can ask these 3 questions to maximize their creative testing with AI-powered methodologies.

A successful influencer strategy relies on finding the right kinds of influencer. That’s where we can help.

The MetrixLab team is back from this year’s TMRE in Las Vegas. The theme of this year’s event was…

With ACT Instant, you can harness the power of AI to pre-test ads and get results in just 24…

Are you one of the major traditional brands missing out on e-commerce growth opportunities? It’s time to ‘power up’…

Are you maximizing innovation for competitive advantage? Get the inside track from three specialists to stay one step ahead.

Today ROI is a matter of life and death for brands. Make sure you deliver superior campaigns for better…

What happens when Instagram removes ‘Likes’ from feeds? How should brands measure engagement? Read on to plan life after…

Watch our video with the top take-aways from the Printemps des Etudes event 2019.

Check out our video as we, alongside Nestle, reveal the benefits of effective brand packaging.

Take our short quiz and find out.

Innovation is at the heart of everything we do at MetrixLab. See what we can do with our clients…

Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.

Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.

Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.

Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.

Discover our four market research techniques for measuring customers’ emotional responses.

How far do trade professionals influence customers’ brand choice at the point of purchase? Can they help you grow?

We’ve rounded up our key learnings, alongside some great branded content examples.

Is targeting narrow audiences with your Instagram and Facebook ads worth the investment?

We discuss the three directions you can take, and the risks to consider when creating disruptive packaging.

Our key takeaways on how you can reinvent, stay relevant and propel yourself forward in the research industry.

On June 7, join our webinar on how pharma brands can make the most of DTC digital advertising.

Discover our ecommerce best practices for optimizing your product hero image.

We measured the social media success of Coca-Cola, Samsung, Intel, Toyota and Visa’s marketing campaigns during the Olympic Winter…

In a study conducted for Facebook, we looked into what makes an effective Instagram Story ad.

Test your knowledge with our short quiz and find out!

In a study conducted for Facebook, we investigated the key factors which improved video advert performance in Facebook and…

Grab the opportunity to chat with our social influencer experts for practical and personalized guidance.

In our blog post we explain what helped them to win an Effie.

Your design should be aligned with your price positioning: it should tell the consumer what the product is worth.

How companies could do something similar with rising social media stars. Three points of advice.

The concept of congruence is defined as two or more package design elements relaying the same message.

This is your chance to get your tricky questions answered. Book your one-to-one consultation now.

In our final blog, we ask whether it’s possible to turn consumers’ anxiety about data on its head.

In our second blog post we explore the role of empathy and knowledge in continued business success.

Our Financial Services expert’s top takeouts from the Winning Digital Marketing conference. It is all about…

We share our recipe for powerful packaging communication. All the ingredients you need to answer two important questions…

Here we discuss how new data and improved analytics can improve the customer experience.

Is your social media strategy maximizing influencers? Find out how to use these trusted experts to full effort.

Our research shows that, while important, analyzing brand-owned social media channels provides only a partial picture of campaign success.

We’re sharing the eight golden rules for effective mobile advertising.

A distinctive visual asset, such as your logo, offers strong visibility for your packaging design.

Data is abundant. Every day, the mountain of data accumulated only grows. So how do you separate the wheat…

Cultural shifts and the new rules of customer insights.

Beyond branding: A new era for packaging.

Social media insights are used to make key marketing decisions for many brands at Masco.

Keeping it real: Bringing online and offline behaviour together.

How do you break through today’s digital clutter, compete with wedding posts and new baby pics?

How do you drive successful digital advertising? Through testing! See how creative and copy testing can help.

How aware users are that they’re being advertised to? An open and frank discussion about techniques used in advertising…

How might advertisers and sponsors reach their audiences in Nigeria, Ghana, Kenya and Uganda during events like the African…

2017 is a fascinating time to be providing insights to the Financial Services sector, where established brands face a…

Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook

Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal

Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.

By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.

Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…

Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.