Predict ad performance fast with the power of human and artificial intelligence combined
Validated results delivered
to you in as little as 2 hours
Select or optimize your best creative for maximum campaign impact with ACT Instant.
Maximize the power of AI-based coding, machine learning and predictive modeling rooted in a database of over 16,000 ads, combined with expert analysis from our advertising specialists. Utilize in-context exposure with predictive models based on our validated pre-test methodology to measure breakthrough and attention.
And because there are no surveys or respondents, you get cost-effective results fast.
It’s not just a magical black box. You’re seeing the process, you’re seeing what is being controlled by the human input and what’s being done by machines and computers. That transparency really gives you confidence.”
– Alex Bowsher, Strategic Insights Opportunities Manager, Colgate-Palmolive Company, Insights Association June 2020 session
How it works
70% AI-based coding
MetrixLab’s proprietary automated coding process leverages the latest in facial recognition and machine learning to deliver predictive scoring of ad performance.
30% manual coding by an advertising specialist
Human experts code the variables that AI can’t. The double coding process ensures that you get the highest level of accuracy and quality insights.
Coding yields over 300 data points per ad, for example:
Brand introduced at 2 seconds
Logo shown in top right corner for 5 seconds
Number of scene changes
Number of messages delivered
Music used in background