Press release: MetrixLab appoints Kevin Moran as US President/Managing Director

Press release: MetrixLab appoints Kevin Moran as US President/Managing Director

2 August 2019 – MetrixLab has appointed Kevin Moran as President/Managing Director, MetrixLab US with immediate effect. He replaces Nick Langeveld who has left to pursue a new opportunity.

Kevin brings extensive leadership skills and entrepreneurial experience to the role. His impressive career background has equipped him with expertise in business and finance, company ownership, operations, marketing and commercial positions, all prior to embarking on a career in market research in 1988. He rose to partner at Copernicus Marketing Science which became part of IPSOS, before founding and building Multi-Sponsored Studies Inc. (MSS) in 2004, a brand that forms the basis of MetrixLab’s influencer solution. MSS merged with Acturus in 2015 and Kevin was co-CEO until MetrixLab acquired the company in October 2017.

Kevin’s leadership team includes Aaron Peck who will assist him in driving commercial success, Doug Guion who will harmonize commercial activities with resources and systems requirements to deliver research excellence, and Philippe Marx who will focus on financial measures and effectiveness to optimize commercial performance.

Thijs Elias, MetrixLab’s CEO says: “Kevin has led some of our largest global clients and teams very successfully. Having worked closely with him, I appreciate his deep client knowledge and energy, and the positive impact it has on our clients’ businesses. I am confident that his proven leadership and commercial focus will drive MetrixLab US to the next level. His experienced team will ensure our clients continue to receive the excellent support we are renowned for.”

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.

Kevin Moran, EVP Global Alcohol & Beverages Segment

Kevin Moran

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