Flowchart: How well do you understand your campaign performance?

How well do you understand your campaign performance?
Follow our flowchart!

Start by choosing your first answer: click on Yes or No

Vincent Blaney

Vincent Blaney
Global Media Consultant

Are you responsible
for measuring the
performance of your
multi-media campaigns?

Yes
No No line
Yes line Yes
Yes line

Do you have a clear understanding of the performance of each of your campaign channels?

If you’re more into brand tracking, ad creative, product innovation, packaging design or customer value, we can help you with that too.

So you can already measure the effect and efficiency of each of your campaign channels? Even at an individual platform and placement level? And using one consistent, comparable metric across all channels?

No No line
No No line

Would you like to isolate the performance of your individual media channels?

No No line
Yes Yes line

Then give us a call – we’d love to know more about how you manage it!

Yes Yes line

Ok, let’s start breaking down your campaign by media.

Line

Digital
media

Line

Traditional
media

Got it line Got it

Without measuring the performance of your campaign at an individual channel level, how can you find answers to key questions such as:

  • How effective is your media mix?
  • Have you maximized your investment?
  • Should you adjust your investment or media mix?
  • What learnings can you apply to optimize your next multi-media campaign(s)?
Still relavant to split

Is such a split still relevant today?

No No line

Then let’s break it down to something more relevant.

Line
Got it line Got it

Consumers today hardly differentiate between digital and traditional media. They are all touchpoints that serve different needs; they are all ‘media’. Even within the confines of ‘digital media’ there is a huge number of very different channels that require individual attention.

Social media

Line

Display

Digital video

Line

TV

Out-of-home (OOH)

Line

Radio

Print

Line

PR, etc.

That’s already a little clearer and more useful. Do you want to keep digging?

Yes

Isolating the performance of individual media platforms and placements gives you the detail you need to make confident adjustments to your media mix and investment. So you can optimize your current campaign, as well as extract clear learnings for your next campaign(s).

Got it Got it line
Yes line

We’d recommend it! Let’s break it down further and look at individual media platforms and placements.

Line
Recommended breakdown

Digital video
Programmatic, YouTube, site-based, etc.

Line

Out-of-home (OOH)
Rail/trackside, roadside, digital OOH, etc.

Social media
Facebook, Instagram, Snapchat, Twitter, etc.

Line

TV
Channel 1, channel 2, channel 3, etc.

Do you then want to measure the performance of all these individual channels using one consistent performance metric?

Yes

The media landscape is becoming more complex, and there is often no consistent ways of measuring it. Measuring different media channels in different way produces different outputs that lead to stakeholder confusion. Meanwhile, a consistent view of media performance is key to benchmarking and strategic meta-learnings. This is why using one consistent metric is essential – we wouldn’t want to cause data confusion!

Got it Got it line
Yes line

Make it easy for me!

Line

Then give Campaign Monitor a try! Our fast, efficient and scalable campaign effectiveness solution is designed for both short and long-term learnings. It dives deep into channel and audience performance, to deliver detailed and consistent effectiveness and efficiency measurements. So you can make confident adjustments to your current campaign, and take away strategic learnings to maximize your future investments.

End icon
Vincent Blaney

Vincent Blaney
Global Media Consultant

Are you responsible
for measuring the
performance of your
multi-media campaigns?

Yes line No line

Do you have a clear understanding of the performance of each of your campaign channels?

Yes line No line

If you’re more into brand tracking, ad creative, product innovation, packaging design or customer value, we can help you with that too.

So you can already measure the effect and efficiency of each of your campaign channels? Even at an individual platform and placement level? And using one consistent, comparable metric across all channels?

Yes line No line

Would you like to isolate the performance of your individual media channels?

Yes line No line

Then give us a call – we’d love to know more about how you manage it!

Without measuring the performance of your campaign at an individual channel level, how can you find answers to key questions such as:

  • How effective is your media mix?
  • Have you maximized your investment?
  • Should you adjust your investment or media mix?
  • What learnings can you apply to optimize your next multi-media campaign(s)?
Yes line

Ok, let’s start breaking down your campaign by media.

Line

Digital
media

Line

Traditional
media

Is such a split still relevant today?

Still relavant to split
Yes line No line

Consumers today hardly differentiate between digital and traditional media. They are all touchpoints that serve different needs; they are all ‘media’. Even within the confines of ‘digital media’ there is a huge number of very different channels that require individual attention.

Yes line

Then let’s break it down to something more relevant.

Line

Social media

Line

Display

Digital video

Line

TV

Out-of-home (OOH)

Line

Radio

Print

Line

PR, etc.

That’s already a little clearer and more useful. Do you want to keep digging?

Yes line No line

Isolating the performance of individual media platforms and placements gives you the detail you need to make confident adjustments to your media mix and investment. So you can optimize your current campaign, as well as extract clear learnings for your next campaign(s).

Yes line
Recommended breakdown

We’d recommend it! Let’s break it down further and look at individual media platforms and placements.

Line

Digital video
Programmatic, YouTube, site-based, etc.

Line

Out-of-home (OOH)
Rail/trackside, roadside, digital OOH, etc.

Social media
Facebook, Instagram, Snapchat, Twitter, etc.

Line

TV
Channel 1, channel 2, channel 3, etc.

Do you then want to measure the performance of all these individual channels using one consistent performance metric?

No line

The media landscape is becoming more complex, and there is often no consistent ways of measuring it. Measuring different media channels in different way produces different outputs that lead to stakeholder confusion. Meanwhile, a consistent view of media performance is key to benchmarking and strategic meta-learnings. This is why using one consistent metric is essential – we wouldn’t want to cause data confusion!

Yes line

Make it easy for me!

Yes line

Then give Campaign Monitor a try! Our fast, efficient and scalable campaign effectiveness solution is designed for both short and long-term learnings. It dives deep into channel and audience performance, to deliver detailed and consistent effectiveness and efficiency measurements. So you can make confident adjustments to your current campaign, and take away strategic learnings to maximize your future investments.

More about Campaign Monitor: Our campaign effectiveness market research solution

Campaign Monitor is our fast and focused solution for measuring your multi-media campaigns. It digs deep into your campaign performance to unlock effectiveness and efficiency insights. It helps you understand your campaign, channel and audience performance, by answering questions such as:

  • Channel and detailed channel impact:
    How effectively and efficiently are individual media channels performing against objectives?
    How effective are the different elements within your media channels (e.g. individual social media platforms, digital videos, display buys or TV channels)?
    Should you adjust your investment or media mix?
  • Cross-media synergy:
    How is total reach driven across all campaign media?
    How effective is your media mix in combination?
  • Audience analysis:
    How have your different user groups reacted to your campaign?

With Campaign Monitor, you benefit from a solution that is:

  1. Flexible: Deploy it at any time during your campaign, such as early on during a period of high investment or at key points during a longer-running campaign
  2. Detailed: Get the level of detail you need to make confident adjustments to your media investments
  3. Holistic: Review brand, media and creative performance in one study, with one consistent metric
  4. Strategic: Receive strategic guidance and recommendations from our in-house media experts
  5. Efficient: Benefit from a fast and cost-effective solution, so you can get more measurements to build more long-term learnings

Dig deep into your campaign performance to optimize your investments with confidence

Contact us to find out more

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