Warsaw, 27 June 2022: MetrixLab is excited to open a new office in Warsaw, Poland as of 1 June. The Polish office will be the global research company’s first office in Eastern Europe, and is the result of growing demand from local and global clients in the region. MetrixLab will be able to more closely serve the high demand of existing and new clients’ needs with a strong team on the ground to support business impact in the region. As the Poland team grows with Paulina Borowska, Senior Research Manager, Olga Mazurowska, Senior Process Manager, and Hubert Sulima, Research Process Manager, more research members will join this new office soon.

Łukasz Głowacki will be leading growth and development in the market. Łukasz collected vast experience in market research by advising clients in various areas of the industry. For the last 5 years, he has focused on advertisement assessment and brand health at Ipsos, helping clients improve and optimize ad effectiveness and brand growth. “MetrixLab is a new and great opportunity to get fresh perspective on collecting insights. Being a fast growing, global company equipped with great tools and high-level consultancy, MetrixLab has everything to build true partnership with their clients” says Łukasz.

Jon Arthurs, Managing Director of European Development at MetrixLab, says: “With our continued growth path, globally and across Europe, I’m pleased to continue our expansion plans for the region. Our new office in Poland, being first in CEE, is an exciting step towards providing local support and expertise to both our local and regional clients in driving sustainable equitable growth. We are very pleased that Łukasz has joined us to lead this development in Poland, with his broad expertise of sectors and solutions. His passion and expertise for research and marketing is a great addition to our team.”

About MetrixLab

MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.