SunButter launches successful new brand re‑positioning
with iterative concept testing, packaging and creative insights
“SunButter launched our enhanced packaging in late Q1 2021 and launched the Spread Some Sun creative video campaign in April along with the line extension of the Chocolate,” says Justin LaGosh, Managing Director at SunButter.
“The latest data shows the SunButter brand sales up 19.2% versus the overall category decline of -1.3% over the same period. The brand positioning, packaging refresh, validation, creative campaign and strategic media buying have helped drive growth in a category struggling to show growth over previous year’s sales. A huge thanks to our partners and our internal teams who worked together to make this a success story.”