MetrixLab opens a new office in the Philippines as it expands in South East Asia
1 December 2022 – MetrixLab is expanding its operation in South East Asia in response to growing client demand. The agency has opened a new office in the Philippines to better serve an expanding number of local clients, appointing Bernadette Verde as Senior Client Director.
Headquartered in Singapore under the leadership of Gayatri Srikant, the agency’s SE Asia operation has grown consistently since entering the region in 2015. Today the agency delivers projects across a wide range of categories and methodologies, for clients in Indonesia, Malaysia, Vietnam, Thailand, the Philippines and beyond.
Bernadette brings more than 20 years of experience in consumer and market research gained in both agency and client companies across Asia. Most recently in the Insights Team at Reckitt Philippines, she has also held roles at Monde Nissin, The Nielsen Company, Ipsos, InsightsAsia, GoodThinking Research and the Philippine Survey and Research Center. She has lived and worked in Singapore, Indonesia, Vietnam, Myanmar, the UAE and the Philippines where she is currently based.
Gayatri Srikant, Managing Director of MetrixLab SE Asia, says: “Bernadette brings a wealth of experience and a deep understanding of Asian markets – and of the Philippines in particular. I am confident she has the skills to manage our fast-growing roster of Philippines-based clients and will provide the support and expertise that local clients will appreciate. As we exit the restrictions of the pandemic, this new office launch is the first in our plan for growth as we look to get closer to our clients in South East Asia to continue to help them grow their businesses.”
MetrixLab is a fast-growing global market research and insights company that’s challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.
Active in more than 90 countries, MetrixLab is a proud partner to more than half of the world’s top 100 brands and part of the Macromill Group.