Drive more impact with powerful packaging design

MetrixLab’s PACT suite of solutions makes sure your packaging gets noticed, communicates and drives sales.

Our modular approach is fully tailored to your needs and budget, with six solution options for different stages of the design process.

Results provide clear and actionable direction with recommendations from design experts.

Learn exactly what actions to take to improve your designs and help drive more brand impact at the point of sale and other key touchpoints.

Let’s get started!

Why test your packaging design with us?

Does your packaging design stand out? Can a consumer easily find your package on the shelf? How do key communication and visual elements of the design work together to persuade consumers? Optimize your packaging with confidence by gaining a clear understanding of these factors. MetrixLab’s PACT suite of solutions uncovers and illuminates the power of your existing or potential packaging designs to help you make sure that your pack is as powerful as possible.

What makes our approach unique:

Benchmark, develop, screen, optimize and validate your new packaging designs at all stages with a flexible suite of six solutions.

Collect quality multi-faceted data with state-of-the-art methodologies, like 3D virtual store simulations, eye tracking and implicit association tests. Drag and drop exercises reveal price value/premium perceptions, and granular visual feedback offers design agencies actionable guidance.

Trust results that are triple benchmarked against: Your current design, competitive context (shelf metrics and comparison with two key competitors across all KPIs) and our benchmark database (7000+ cases).

Build on your results with meta-learning and best practice guidelines to systematically create more disruptive designs that accelerate growth: Your own visual library, general and category specific meta-learnings, workshops and additional resources like whitepapers and guides.

Download the one pager to read more about how our solutions stand out from the pack!

Read the ultimate guide for the best packaging practices.

This guide is a resource for brands who want to know the best practices for powerful packaging design based on a meta-analysis of MetrixLab’s PACT database. Flip through the guide here or download a copy here.

Our solutions

We’re with you every step from inspiration to implementation. PACT uses a modular approach to be fully tailored to your needs and budget, with five solution options for different use cases. We deliver a holistic perspective on the power of our pack design by leveraging a mix of implicit, explicit and visual techniques, including simulated 3D shelf exercises.

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PACT Instant

is a hybrid AI-powered diagnostic tool for instant benchmarking of your current design and/or exploration of early-stage design ideas, at a low cost and with results in 48 hours.

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PACT Equity

reveals the overall design equity, as well as strengths and weaknesses of your current packaging design relative to your competitors.

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PACT Screener

compares and assesses various design alternatives. Identify the most promising from 4+ new designs in fast and efficient sequential monadic test within a competitive context, and get direction for optimization.

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PACT Immerse

is an AI-powered digital qualitative solution that offers real-time feedback from and interaction with consumers.

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COMPACT

validates final design(s) and optimizes for launch in a 2D shelf display with a fast and efficient, affordable templated monadic study design.

PACT

our flagship solution – validates final designs and optimizes for launch in a 3D shelf display, with implicit and visual add-on modules for a holistic perspective.

Results of each solution focus on granular details for improvement, providing clear and actionable direction with recommendations from design experts. You’ll know exactly what actions to take to improve your designs and help drive more brand impact at the point of sale and other key touchpoints.