Press release: MetrixLab appoints Gayatri Srikant as Managing Director for Singapore

2 September 2019 – MetrixLab is delighted to announce the promotion of Gayatri Srikant to Managing Director for Singapore. She replaces Rob Valsler who has been promoted to a new role of Regional Managing Director for the AMEA region. Both will continue to be based in our Singapore office.

Gayatri has worked at MetrixLab for just over three years, most recently as Senior Client Director. She has experience gained from both sides of the industry, working client-side in banking on campaign marketing for HDFC Bank for three years. She has over 10 years market research experience gained at Millward Brown in Singapore and India, and at IMRB International in India. In her research career she provided consulting to an array of clients from numerous industries in South Asia, Australia and South East Asia.

Rob joined MetrixLab in December 2014, building the office from start-up to the talented, high-performing team it is today. As Regional Managing Director his knowledge of launching MetrixLab in Singapore, South and South East Asia will ensure our expansion across AMEA achieves its goals.

Thijs Elias, MetrixLab’s CEO says: “Singapore and the AMEA region are significant growth areas for MetrixLab, and we’ve seen an explosion in the number and type of projects we carry out for our global clients here. Since joining us in May 2016 Gayatri has made a positive impact on our and our clients’ business, and her promotion is truly deserved. With his proven commercial and management expertise, Rob is perfectly suited for the newly created role of Regional Managing Director. I’m excited to see how they take the business forward together.”

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.