Toluna Agrees to Acquire MetrixLab.

Creating a combination that will empower clients with unparalleled insights capabilities.

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Our solutions

There’s no one-size-fits-all approach to success. With our platform and range of solution suites, we work together with you to get exactly the results you need.

Advertising and Brand

Advertising & Brand

Fuel brand growth, develop impactful creative and improve media effectiveness.

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Product Innovation

Identify growth opportunities, develop and optimize product ideas and drive sales at the point of purchase.

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Customer Value

Improve your market position, customers’ experience of your brand and gain new customers.

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Our story

MetrixLab your global partner in -insights

Your global partner in insights

What started with a group of young entrepreneurs with big ideas for the digital age is now a dynamic global company active in 90 countries. We’re 2600 passionate consumer insights and market research experts strong, and we’re still growing!

A true sparring partner for you and your teams, we’ll consult with you on your business needs and research objectives. We’ll challenge you – and ourselves, too. We simply want the best for our clients.

MetrixLab powered by technology and people

Powered by technology and people

We pair the best in available technology – our own and third party – with bright minds to get insights that are powered by the speed and scale afforded by technology and automation. But our expert storytelling brings the depth and context to insights that only human intelligence can provide.

We’re pioneers in online survey research technologies and digital qualitative research. As experts in online market research and digital solutions, our methodologies get the best out of digital media and deliverables, data integration, AI and automation.

MetrixLab with you every step from inspiration to implementation

We’re with you every step from inspiration to implementation

From tactical to strategic decision making, our consultants and solution suites support marketers every step of the way, covering a range of needs depending on speed of results, depth of insight, level of consultancy and budget. We’re always on the lookout for the newest technology and tools that capture emotions, behavior and changing consumer needs, so our solutions are fresh and cutting edge.

Our clients love the global meta-learnings and best practices that drive impact across solutions, KPIs and regions.

But don’t
 just take our
word for it…

Hear from our clients

We’re proud to partner with more than half of the top 50 global brands:

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