Our latest research and insights
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster.
Active in more than 90 countries, our clients include half of the world’s top 100 brands. As part of the Macromill Group, we are the fastest-growing global market research company.
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Our clients’ stories
“Working with the team was a great experience. Smooth, fast process. Deep analysis. New methodologies (blend of quantitative/qualitative). Things like this help our industry move forward.”
– Marcello Formisano | Head of consumer planning and insights | Tata Global Beverages
“Beyond their expertise in the topic, the key strength of MetrixLab lies in their flexibility and dedication to our project.
MetrixLab is not an agency of status-quo, you know there is always something brewing that might benefit you at some stage in terms of innovation.”
– Francky David | Global HCP & Consumer Insights | Nestlé
"We wanted something simple, scalable, replicable, easy- to-implement and use.
Our collaboration with MetrixLab was smooth and constructive and the research exceeded our brief. We’ve now deployed it in other countries."
– Laura Koenig | Head of Consumer and Business Insights | Orangina Suntory, France
“We shared the report with our Marketing head and the Brand team and had a very good discussion on the next steps.
We are moving forward to airing the copy with more confidence than before armed with the results.”
– Annie Italia | Head of Marketing Strategy & Insights | Essilor, AMERA
"Based upon earlier experiences I was aware of the international competences of MetrixLab. This cooperation was one-country, more local level. I was really surprised with the willingness to help. In addition, MetrixLab contributed great insights and discussions. With a mutual goal: what's the most cost-efficient communication strategy for Westwing to really stand out".
– Itai Gross | Managing Director | Westwing Home and Living, NL