19 August 2019 – As part of its ongoing efforts to serve clients’ emerging needs in today’s rapidly transforming marketplace, MetrixLab has appointed four Regional Managing Directors.
They are Angela Morgans for Europe, Rebeca Dreicon for LATAM, Rob Valsler for AMEA, and Kevin Moran for North America. The existing local country Managing Directors will report to the Regional Managing Directors.
Innovation is a key focus for MetrixLab. Two new teams will focus on innovation and leading the key portfolio:
- Innovation & Growth will be led by Jolique Weelink. This team will focus on innovation (technology, client and partnership driven).
- Impact Consultancy will be led by Jay Pluhar. This team will work closely with the Regional Managing Directors to realize client impact by leveraging our knowledge and solutions. In addition, they will also oversee the maintenance of our solutions.
Thijs Elias, MetrixLab’s CEO says: “As an innovator in the insights sector, we want to ensure we meet and exceed our clients’ expectations to help them succeed in today’s increasingly challenging and competitive global marketplace. This excellent team of Regional Commercial Directors will ensure that we continue to put our clients at the heart of everything we do and focus all our energies on serving our clients better.”
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.
Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.