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Infographic: Creative principles for mobile ads
December 15, 2016Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Case study: Understanding the impact of new packaging on an international beer brand
December 10, 2016Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
December 9, 2016The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
December 6, 20166 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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MetrixLab and Philips at OmniShopper International
November 17, 2016Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case study: Mobile survey sampling in emerging markets
October 25, 2016Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
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How messaging apps change the way we communicate
October 25, 2016Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case study: Measuring website effectiveness across 24 countries for MSD
October 12, 2016The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
October 10, 2016Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case study: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
October 9, 2016Understand customers’ satisfaction with your services across markets with LOYAL
MetrixLab > Portfolio