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Who’s the brand captain on this ship?
September 14, 2016Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
September 6, 2016By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Website of the Year 2016 – Announcing the nominees
September 5, 2016As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
August 29, 2016Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case study: Determining which products will generate the greatest impact
August 23, 2016The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
August 22, 2016Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
August 17, 2016As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Whitepaper: Ad concept or copy testing?
August 5, 2016Exploring the predictive relationship between ad concept and copy testing.
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Press release: MetrixLab strengthens global business with new MD in Spain
July 28, 201628 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case study: Evaluating and validating POS materials for a leading CPG brand
July 27, 2016The research revealed the need for several improvements to be made to the POS material.
MetrixLab > Portfolio
