MetrixLab’s Roeland Woudstra and Mathilde Beljaarts from Philips took to the stage together at OmniShopper International in London on 15^th of November, 2016.

In this session they have been telling about the global research methodology, the key CDJ & shopper insights and how these impact the go-to-market strategy.

If you want to learn how the project has helped the Personal Care business group to develop and refine their go-to-market strategy, please contact us.