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How well do you understand your campaign performance? Follow our flowchart!
February 21, 2019Rethink the way you measure multi-media campaign effectiveness with our Campaign Monitor flowchart.
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Case study: Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program
January 24, 2019Creating a global research program to understand brand equity and media impact.
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Press release: MetrixLab launches Immerse, an AI-powered qualitative research solution
January 21, 201921 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process.
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Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades
January 7, 20197 January 2019 – Jan Willem Gerritsen is leaving the company on 8 January to pursue another opportunity.
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How does a digital qualitative solution compare to focus groups?
December 6, 2018Do you struggle to squeeze focus groups into your creative development process? Discover Immerse.
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Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico
December 3, 20183 December 2018 – As it continues to experience rapid growth in the region, MetrixLab expands its team in…
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Video: How to maximize your Facebook and Instagram video advertising
November 22, 2018Watch our video for a summary of our key findings, and discover our attendees’ own takeaways.
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Sell more products in store: Optimize all your sales conversion tactics
November 15, 2018Find out which in-store consumer touchpoints we can help you maximize to turn shoppers into buyers.
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Emotions sell brands: How to capture the emotional resonance of your brands, ads and products
September 13, 2018Discover our four market research techniques for measuring customers’ emotional responses.
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Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director
September 3, 20183 September 2018 – Luca Antonietti leads MetrixLab’s first Italy office, based in Milan.
MetrixLab > Portfolio
