Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico

Press release: MetrixLab appoints José Antonio Huerta as Managing Director for Mexico

3 December 2018 – As it continues to experience rapid growth in the region, global digital research agency MetrixLab appoints José Antonio Huerta as Managing Director for Mexico. From Mexico himself, José brings knowledge of the local market and global brands to his new role.

Due to increasing client demand, MetrixLab is expanding its team in Latin America and welcomes José to its Mexico City office on 3 December. José replaces Ricardo Cuéllar Barnusell, who will focus his attention on the broader Latin American and Spanish markets.

José joins MetrixLab from Kantar Millward Brown Mexico, where he spent the last 15 years. Having worked with multiple local, regional and global brands, José has a clear understanding of local clients’ needs and opportunities in the Mexican market. In his new role as Managing Director, he will be charged with propelling the growth which the company is already seeing in Latin America.

Commenting on his new role, José says, “MetrixLab’s approach to market research completely aligns with clients’ current and future needs. The company embraces technology and digital innovation to provide a great insights experience. In Mexico’s competitive research industry, I believe that only companies with such a deep understanding of clients’ needs and focus on innovation will succeed. I very much look forward to the challenge of my new role, and to helping clients grow their business by building strategic partnerships.”

Rebeca Dreicon, Managing Director for Brazil and Regional Leader for Latin America, says, “Mexico is part of our expanding Latin American region, where we have experienced rapid growth over the past years and where we continue to have a positive outlook. José’s passion and experience are a great fit for our global team and culture; and we’re delighted to have a local expert on board to continue building our business in Mexico.”

Press contact
Lisette Tan de Ronde, [email protected] +31 10 20 30 700

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.


José Antonio Huerta

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