Ditch the focus group for our faster, cheaper and more agile digital alternative

Ditch the focus group for our faster, cheaper and more agile digital alternative

Do you find qualitative market research too time-consuming and expensive? Do you struggle to squeeze it into your creative development process? Do focus groups lack the certainty you need?

To help you solve these challenges, we’ve developed Immerse: a mass qualitative, AI-powered research solution that’s fast, affordable, flexible and scalable. A powerful alternative to the traditional focus group, Immerse lets you quickly and easily engage consumers in the early stages of your creative process. So you can get the deep understanding and inspiration you need to guide the development of your advertising campaign or new product.

How does our Immerse digital qualitative research solution compare to focus groups?

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TRADITIONAL

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IMMERSE

Focus group

focus group vs our digital alternative

Our digital alternative

A live online group discussion, combining our packaging, product and ad testing expertise with Remesh’s AI-powered platform.

Slow

Worse
Slow vs Fast
Better

Fast

Avoid lengthy and complex recruitment and planning processes. We can easily set up your digital session in less than 7 days.

Expensive

Worse
Expensive vs Affordable
Better

Affordable

Save significant money on travel, organization and repeat sessions. Our digital platform lets you observe and influence the group discussion from anywhere in the world.

Locally
based

Worse
Locally based vs Globally scalable
Better

Globally
scalable

Benefit from one consistent approach that’s quick and easy to apply to multi-country projects – without the need to travel.

Qualitative

Worse
Qualitative vs Qualitative and quantitative
Better

Qualitative
and quantitative

Combine the depth and inspiration of qualitative research with the certainty of quantitative sample sizes.

5 to 10
participants per session

Worse
5-10 participants vs 40 or more
Better

40 to 80+
participants per session

Have more confidence in your qualitative study thanks to the larger breadth of responses, while avoiding the need for multiple sessions. The AI-powered moderation platform enables us to engage with large groups of respondents by analyzing their feedback in real time.

Exciting

Better
Equally exciting
Better

Exciting

Replicate the dynamic live experience of the traditional focus group for participants and internal stakeholders alike.

Real-time flexibility

Better
Equally real-time flexibility
Right

Real-time flexibility

Adapt or add questions to the discussion guide on the fly, to dig deeper into opportunities and knowledge gaps that emerge during the live online session.

Engage locally based stakeholders

Worse
Engage local vs all your stakeholders
Better

Engage all
your stakeholders

Share this exciting and inspiring experience with all your internal stakeholders. Invite your teams from around the world to log into the live feed and watch participants react to your ideas in real time.

Risk of group mentality

Worse
Risk of group mentality vs Reduced group bias
Better

Reduced
group bias

Get cleaner gut reactions from each respondent. We ask participants to submit their own answers before revealing others’ feedback to avoid group mentality. By hosting the discussion digitally, we also avoid moderator bias, as well as any compulsion to only provide socially acceptable answers.

 
quotation marks

The research conducted has been invaluable in guiding the creative process. It gave us much more breadth than we would have gotten from basic qual groups and we believe we got a cleaner gut reaction from our audience as well.

Paolo Tomasetta | CMI Content Specialist | Unilever

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See our Immerse moderation platform in action

We host our live online group discussions on Remesh’s AI-powered moderation platform. The artificial intelligence enables us to engage with large groups of respondents by analyzing their answers in real time. So you can benefit from the inspiration and flexibility of qualitative market research, with the certainty of quantitative sample sizes.

Ditch the focus group for our faster, cheaper and more agile digital alternative

Ditch the focus group for our faster, cheaper and more agile digital alternative

Our approach and discussion guides are based on our extensive experience and proven methodologies for advertising, packaging and product innovation success. You can also customize the discussion to fit your specific needs. The moderator can ask open questions, create polls, and show images and videos, including written scripts, moving storyboards and shelf mock-ups. After first entering their own responses, respondents see the answers of others and indicate with which they agree more. This is used to calculate the group’s consensus. It also lets participants be inspired by and build on what others are thinking.

After the discussion, our research consultants provide you with clear and actionable recommendations based on our expertise and best practice guidelines.

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