Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director

Press release: MetrixLab expands into Italy and appoints Luca Antonietti as Managing Director

3 September 2018 – As part of MetrixLab’s ongoing international expansion and following a great year of growth, the global digital research agency has appointed Luca Antonietti to lead its first commercial office in Italy. Based in Milan, Luca takes on the newly created role of Managing Director for Italy on 3 September.

Originally from Italy, Luca has more than 20 years’ experience in market research and management consultancy, working for both local and international companies. He was most recently with GfK, before launching digital start-up BeMyEye. Luca joined MetrixLab in February 2018 as Senior Advisor. In this role, Luca successfully laid the groundwork for the new Italy office. As Managing Director, Luca is now tasked with driving commercial growth in the country.

Talking of the expansion, Luca Antonietti said: “Italy is one of the world’s biggest economies with a large market for market research. Numerous multinational companies are either based in Italy or have set up local branches here. It is therefore a must for a global company to have a solid presence in the country. And we have already seen a great response from current and new clients.”

Jan Willem Gerritsen, Executive Officer, said: “Italy is an important European market and a logical next step in our global expansion plans. Several of our current international clients already operate in this market. By opening an office in Italy, we can better serve these clients, as well as cater for new clients based in the country. And Luca is the perfect fit to lead this new office. He brings with him local and international market knowledge, digital expertise, a deep understanding of our industry, and experience in building a business from scratch. We are delighted to have Luca, his energy and experience on board to drive this new venture.”

Press contact
Olivia De Beukelaer, olivia.de.beukelaer@metrixlab.com + 31 10 20 30 700

About MetrixLab
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.

Luca Antonietti

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