COMPACT & PACT

Our packaging design testing solutions

Maximize the power of your package design through market research.

A powerful product packaging design needs to fulfill three roles:

  1. Visibility: It is easy to find and stands out on the shelf
  2. Communication: It conveys strong functional and emotional messages, and sets proper value expectations
  3. Persuasion: It converts interest into purchases

It also needs to carefully balance these three roles. And it must do all this better than competitor designs.

Through our suite of advanced packaging design research solutions, we can validate and optimize the power of your designs. We help you meet your specific package design objectives; benchmark your designs against competitors; and minimize any risks brought about by design changes.

All four of our packaging design testing solutions combine behavioral simulations, passive data collection, visual feedback techniques, implicit and explicit quantitative metrics, and qualitative depth of understanding. Find out about each solution below.

PACT

PACT is our flagship solution. It offers a holistic perspective on the power of your new packaging design. Choose PACT to fully validate your design, and guide further design optimization. PACT is especially suitable for high-investment, high-risk package design changes.

Our PACT testing solution features:

  • A shopping mission in a 3D virtual store to predict impact on visibility and sales
  • Instant brand recognition and find-time tests to minimize risk of customer loss
  • Eye-tracking techniques to inform the hierarchy of design elements
  • Implicit reaction tests to optimize subconscious emotional resonances
  • Triple benchmarking against current and competitor designs, and a benchmark database

COMPACT

COMPACT is a fast and affordable standardized solution. It facilitates the screening of multiple design alternatives. Test your product packaging design in any market through this flexible technology and our global reach.

Our COMPACT packaging testing solution features:

  • A shopping mission using 2D virtual shelves to predict impact on visibility and sales
  • Instant brand recognition and find-time tests to minimize risk of customer loss
  • Drag-and-drop exercises to provide detailed visual and verbal design feedback
  • Triple benchmarking against current and competitor designs, and a benchmark database

PACT SCREENER

PACT SCREENER is built to test five or more new packaging design concepts. Use this solution to test package design hypotheses, reduce the number of alternatives, and guide and inspire a final product packaging design.

Our PACT SCREENER market research solution features:

  • Tests in a simulated mini-shelf (the only screening solution in the market to offer this option)
  • Round-robin preference tests to rank the package designs
  • Detailed visual and verbal feedback on the strongest and weakest design elements

PREPACT

Assess whether a redesign of your packaging is needed through PREPACT. While the power of a package design tends to erode over time due to changes in consumer tastes and the competitive landscape, this is not always the case. If a product packaging redesign is needed, PREPACT can then also help you inform the design agency brief.

Our PREPACT packaging design research solution features:

  • A power index score to reveal the power of your current design
  • An implicit reaction test to assess whether your design is aligned with your core brand values
  • Benchmarking against your two closest competitors to see how you can surpass them

Get started with optimizing and validating the strength of your product packaging design. Contact us at info@metrixlab.com

You can also read more about our packaging design testing methodology in our Amstel Bock case story. And discover our nine best practices for creating powerful packaging designs in our whitepaper.

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3D simulated shelf in PACT

3D simulated shelf in PACT

holistic perspective

A holistic perspective

Focus tracker

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