ADVERTISING & BRAND
Fuel brand growth and fine-tune your marketing activities
You want to:
How do consumers perceive my brand compared to the competition?
We’ll help you understand your brand’s health in the eyes of consumers. Regular surveys will provide data on brand perception and how your brand is perceived compared to the competition. Our techniques will give you clear and continuous tracking of social media sentiment, digital performance and corporate reputation.
Let us help you:
- Diagnose the health of your brand in-depth
- Track sentiment on social media
- Monitor your corporate reputation
- Take action to alter brand perception
Is my ad optimized for different formats?
We test your creative, from initial ideas to near-complete copy across all formats. We do this using qualitative and visual methods to provide a full understanding of consumers’ responses. We help you assess your digital ads on desktop and mobile, providing an interactive dashboard of clear results. We can also help to increase the effectiveness of your website by reducing bounce rates.
We can help you:
- Test your creative ideas and executions
- Diagnose ad performance in any medium
- Understand how your digital ads work across all screen formats
- Optimize the user experience on your website
What was the impact of my campaign?
We can help you determine the effectiveness of your media. We’ll do this by evaluating the impact of your campaign across touchpoints with exposed and unexposed groups. Continuous tracking is used to explain the performance of each brand touchpoint, including social media. We’ll ensure you maximize the impact of your online and mobile owned media. And we’ll help you inspire your key social media influencers.
We can help you maximize your media spend by:
- Evaluating a single ad or entire campaign
- Monitoring social media campaigns and adjusting activity accordingly
- Analyzing media spend across all channels, collectively and individually
- Tracking all activity including digital, social and PR
- Measuring the effectiveness of your owned media including websites