It was great to meet with so many attendees at the MIE! For those of you who were not able to attend our sessions, the two cutting-edge studies we presented are available for you to download below:
Additional Effect with
Marieke van Echtelt, Research director at STER, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining the effects of tv ads in combination with digital ads served through a second screen app. Check out the presentation by clicking on the download button below.
Reach your target group using visual social media analysis:
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual analysis of Instagram photos. This case study covers analytics that were leveraged to inform a worldwide packaging redesign project. Check out the presentation by clicking on the download button below.