It was great to meet with so many attendees at the MIE! For those of you who were not able to attend our session, the cutting-edge study we presented is available for you to download below:
Additional Effect with
Marieke van Echtelt, Research director at STER, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining the effects of tv ads in combination with digital ads served through a second screen app. Check out the presentation by clicking on the download button below.