Maximize the power of your packaging design
At MetrixLab, we’re experts in packaging design testing. We’ve developed advanced, flexible and cost-effective packaging market research solutions, helping you to:
Validate your new packaging design, and guide further optimization
Screen multiple package design alternatives
Assess the need for a packaging redesign
Packaging design testing the MetrixLab way
Holistic perspective
Capture behavioral (passive), visual, reactional and implicit buyer responses to your design
Advanced technology
Access pioneering research techniques, from custom 3D virtual stores to eye tracking
Triple benchmarking
Benchmark your results against your current and competitor designs, and our vast database
Fast and cost-effective
Get affordable insights and fast turnaround, through efficient digital testing and delivery
Big-picture learnings
Use our visual library tool and package design meta-learnings to improve your overall strategy
Expert consultancy
Receive recommendations for further optimization from our in-house design experts
