Packaging design landing

Maximize the power of your packaging design

At MetrixLab, we’re experts in packaging design testing. We’ve developed advanced, flexible and cost-effective packaging market research solutions, helping you to:

Validate your new packaging design, and guide further optimization
Screen multiple package design alternatives
Assess the need for a packaging redesign

Ensure your packaging gets noticed, communicates on strategy and drives sales.

Contact us for more on package design research.


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Packaging design testing the MetrixLab way

Holistic perspective

Holistic perspective

Capture behavioral (passive), visual, reactional and implicit buyer responses to your design

Advanced technology

Advanced technology

Access pioneering research techniques, from custom 3D virtual stores to eye tracking

Triple benchmarking

Triple benchmarking

Benchmark your results against your current and competitor designs, and our vast database

Fast and cost-effective

Fast and cost-effective

Get affordable insights and fast turnaround, through efficient digital testing and delivery

Big-picture learnings

Big-picture learnings

Use our visual library tool and package design meta-learnings to improve your overall strategy

Expert consultancy

Expert consultancy

Receive recommendations for further optimization from our in-house design experts

Looking to accelerate growth with a radical new product packaging design?
We can also help you maximize the disruptive power of your new design, while minimizing the risks. Contact us to find out more.

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