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Leading Korean newspaper covers Macromill election survey
July 25, 2016Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case study: Optimizing digital campaign components
July 25, 2016Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We will keep you posted
July 25, 2016Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case study: Assessing whether new packaging communicates brand values
July 25, 2016A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
July 25, 2016Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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MetrixLab reveals new logo as part of Macromill Group
July 25, 2016We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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Whitepaper: Mobile vs. desktop ads
July 25, 2016How does mobile compare to other digital assets? We compared both normative databases to find out.
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Case study: Maximizing the effectiveness of media spend
July 25, 2016Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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MetrixLab joins Unilever’s Paragon partnership
July 25, 2016We are delighted to be part of Unilever’s recently launched Paragon partnership.
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Case study: Pre-testing for campaign optimization
July 24, 2016New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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