Press release: Unified Shanghai office expands Macromill presence

Press release: Unified Shanghai office expands Macromill presence

Unified Shanghai Office Expands MACROMILL Presence

Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese market.


Tokyo and Shanghai – 5 November 2015 – MACROMILL has completed the unification of its Shanghai team as a result of the merger with MetrixLab at the end of 2014. This unified local team offers expanded services to clients, as well as new development opportunities for associates.

Macromill and MetrixLab solutions are quite different, and highly complementary. The Shanghai team has merged their precise ways of working with solutions that are flexible for the client and deliver actionable insights very fast. Researchers have taken advantage of opportunities to expand their skills and move between solution teams to meet increasing client needs.

“Learning new techniques brings excitement to the team, and this excitement is shared by our clients who are taking advantage of the expanded solutions.” states Edwin Song, Managing Director – China

“The team of 30+ is unified through a high degree of transparency. Goals and detail planning is shared quarterly, with additional workshops to keep members apprised of status updates and training opportunities. There is even a bell used to celebrate individual project successes.” he adds.

The market in China is a high priority for global and regional brands. The expanded Shanghai office is well positioned to develop consumer insights leveraging an extensive variety of methodologies. As a result of the merger, this team has the most extensive offering of consumer insights solutions locally available: from targeted recruitment (online as well as offline) to qualitative focus groups to online and mobile quantitative research techniques.

The Shanghai office is located at Room G, 8F Hui Center, 315 West Guang Yuan Road, Xu Hui District, Shanghai, China.
Telephone +86 21 6355 0303 * 247

About Macromill

MACROMILL, recently merged with MetrixLab, is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

Edwin Song

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