4 December 2017 – Digital global research agency MetrixLab has appointed Nick Langeveld to the newly created position of President of its US business. He joins today, 4th December, and will be based in the MetrixLab office in Norwalk CT, US. As MetrixLab’s President of the US, Langeveld will develop and execute the US business vision and strategy. A key element of the job will be to integrate MetrixLab and recently acquired Acturus, combining the two successful businesses into one organization focused on growth. Langeveld has an impressive track record, with over 20 years of leadership experience including a decade in the digital advertising and marketing sectors. Most recently as an Executive Vice President at Kantar in North America, prior to that he worked at Affectiva (a WPP investment company) from 2011 to 2017. During this time, he rose from Business Development Director to President and CEO, and ultimately to Chairman. Prior to this, he worked at The Nielsen Company for seven years, as well as IBM and Goldman Sachs. Langeveld reports to Jan Willem Gerritsen, Executive Officer, who says of the appointment: “The US is a crucial market for MetrixLab, and we are at a pivotal time in our history here. The acquisition of Acturus has presented our rapidly growing US business with even more opportunities for expansion. We need an exceptional individual with the vision, expertise and commitment to lead our US team to achieve our growth objectives. I am confident Nick is that person.” Nick Langeveld says: “I’ve long admired MetrixLab as one of the fastest growing global market research companies. I relish the challenges of bringing two experienced teams together to create a client-centric business that meets the needs of one of the most dynamic and demanding research markets in the world.” Press contact: About MetrixLab (www.metrixlab.com)MetrixLab appoints Nick Langeveld as President, US
Sabine Winkler, [email protected], + 31 (0) 10 203 07 00
MetrixLab provides consumer insights that drive smarter business decisions. As a truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.
Press release: MetrixLab appoints Nick Langeveld as President, US
