Macromill, Inc. expands its Southeast Asian reach by forming a strategic partnership and capital alliance with W&S Holdings Co., Ltd.
21 September 2017 – Global market research company Macromill, Inc. is pleased to announce a new strategic partnership with, and the acquisition of a minority stake in, W&S Holdings Co., Ltd. Through this partnership, Macromill aims to expand and enhance its business footprint in Southeast Asia, which is a high-growth research market driven by the accelerating migration from conventional to online marketing research.
W&S provides both online and offline marketing research business, along with research panel supply business in Southeast Asia, mainly in Vietnam, Indonesia and Thailand. W&S has rich experience and a deep understanding of consumer interests and attitudes in each of these important countries.
Scott Ernst, Representative Executive Officer and Global CEO of Macromill, said: “As a pioneer in online marketing research, we are continually focused on developing industry-defining innovations that deliver real consumer insight for our clients. We expect the partnership with W&S will strengthen our capabilities in Southeast Asia. This partnership is also an important milestone in Macromill’s journey to become the first truly global digital research company. ”
Yoshio Fujii, Founder and CEO of W&S, added: “The partnership with Macromill marks a big step for W&S to expand its business scale. By combining our experience and capability in Southeast Asia with Macromill’s extensive research track record and vast client base in both online marketing research and digital marketing solutions, we can deliver more distinctive insights and a competitive advantage to our clients.”
Macromill is committed to enhancing this strategic partnership and will acquire a 10% stake in W&S through a third-party allotment from them. The proceeds from Macromill investment will be used for further panel acquisition and enhancement in Southeast Asia.
About Macromill Group
We are a rapidly growing global market research and digital marketing solutions provider. We bring together the collective power of our specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Our industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. We are headquartered in Tokyo and Rotterdam with over 30 offices across the Americas, Europe and Asia. Macromill serves more than 3,800 brands and agencies in more than 90 countries with over 1,800 experts worldwide.
Macromill Group companies include: Macromill, Inc., Dentsu Macromill Insight, Inc., M-Cube, Inc., M-Promo, Inc., Macromill Carenet, Inc., Macromill Embrain Co., Ltd., MetrixLab B.V., Oxyme B.V. and Precision Sample, LLC. For more information, please visit our Macromill Group website: https://www.macromill.com/global/