Optimize your marketing, brand and media strategies with more meaningful measurement
It was great to meet with so many attendees at the Printemps des études! For those of you who were not able to attend our sessions, and would like to know more optimizing your media measurement, please contact us.
Looking back at our sessions at the Printemps des études 2017:
Session 1: Social media: When brands are inspired by conversations
Brands are increasingly using social media analytics to inspire their brand and marketing strategies. But with so much buzz out there, how can you ensure you’re getting the best insights? With ten years of expertise in social media analytics, let us be your guide. MetrixLab’s Caroline Bastide and Guillaume Weill shared learnings that’ll enable you to take advantage of social media insights. They were also joined by Atout France’s E-tourism Manager Philippe Fabry, who talked about a social media analytics project we’ve worked on together. He disclosed his experiences of our partnership and what marketing actions he’s implemented thanks to the project findings.
Session 2: Digital challenges media efficiency: Which new measures are available to go beyond the classical KPIs?
MetrixLab’s Kalya Ousmane and other panelists from agencies including Facebook discussed the potential of digital media measurement. Discover which measures have the ability to go beyond evaluating traditional KPIs from those at the cutting-edge of media metrics.