MetrixLab to present Social Media Visual Analytics at MIE

MetrixLab to present Social Media Visual Analytics at MIE

Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual analysis of Instagram photos. This case study covers analytics that were leveraged to inform a worldwide packaging redesign project.

Marketing & Insights Event – Netherlands

Media Plaza Utrecht

Day: 5 February

Round 3: 12:00 – 12:45 PM

Theme: Social & Digital Marketing

Reach your target group using visual analysis

Social media is nog steeds hot! Niet alleen delen mensen dagelijks berichten, ook het gebruik van foto’s en video’s zijn populair op de sociale netwerken. Voor fabrikanten dus kansen te over om deze kanalen te gebruiken in de ontwikkeling. MetrixLab hielp een wasmiddelen fabrikant met een wereldwijd verpakkings re-design traject. M.b.v. Instagram-fotocollages (uit Latijns-Amerika, Europa en Azië) en analyse werden buitenspeel activiteiten in kaart gebracht en uiteindelijke gebruikt bij de verpakkingsontwikkeling.

Social media is still hot! Not only do people share messages on a daily basis, the usage of photos and videos has become very popular on social media networks as well. This leaves brands with a lot of opportunities to use these channels in their developmental phase. MetrixLab helped a laundry detergent brand with a worldwide packaging re-design project. With the help of Instagram photo collages (from Latin America, Europe and Asia) and analysis, we were able to identify and categorize outside play activities and ultimately use these results with designing the package.

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