MetrixLab strengthens financial services offering with new appointment
2 February 2017 – Digital global research agency MetrixLab has appointed Ian Davis as Senior Client Director for Financial Services based in their UK office.
Ian brings 20 years’ experience in market research to MetrixLab. Most recently, he was Client Director for Banking, Payment and FinTech at GfK. He has also worked as Research Director at Enterprise, Planning and Research Ltd. (EPR).
Commenting on his new role, Ian said: “I am excited to be joining MetrixLab at such a pivotal time for the financial services sector. The advance of disruptive technology means that established brands need research partners with the requisite digital research expertise. MetrixLab is a pioneer in this area, helping brands to understand consumers, anticipate changes and respond to emerging trends.”
Angela Morgans, Managing Director of MetrixLab UK, said: “Ian’s appointment reflects our desire to deliver an even better service and offering to our financial services clients. His extensive experience will be a real asset in helping us to ensure we deliver the critical intelligence clients need in a competitive environment.”
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.