After 20 years or reporting the top 25 global research companies, AMA has released the inaugural issue of the Global Top 50.
We are proud to announce that MACROMILL/MetrixLab has secured a position in the top half of the AMA Global 50 for 2015. MACROMILL/MetrixLab’s 26.4% growth rate and $285.0 million in annual revenue propelled the firm up four ranks, to #13 this year.
In a very rapidly changing environment we have driven continuous innovation, new solutions and new technologies to deliver faster, more affordable and more actionable insights. Our impressive growth could not have happened without the support of our clients as we merged MACROMILL, MetrixLab and MarketTools into a global agency of 1500 employees, operating 26 offices in 13 countries.
The Global Top 50 rankings are based on global research revenue listed in the home country currency and then converted to U.S. dollars, using the average year exchange rates provided by the U.S. Federal Reserve Bank.
Growth rates from the prior year to the current year are based on organic revenue growth. Learn more about the report from the American Marketing Association here.