Press release: Macromill welcomes new CHRO

Press release: Macromill welcomes new CHRO

Tokyo and Rotterdam – 29 October 2015. MACROMILL, a global provider of consumer insights and marketing analytics solutions today announces one executive appointment. Shinichiro Oka as Chief Human Resources Officer will be joining the global leadership team based in Tokyo Japan.

New CHRO, Shinichiro Oka has 24 years of experience in Human Resources. He started his professional career at Toshiba Corporation, Japan as HR associate in 1991. After 11 years at Toshiba Corp, he joined United Technologies Corporation (UTC) and relocated to Singapore. At UTC, he obtained several important leadership roles including Regional HR Director for the Asia Pacific Operation. In 2008, he returned Japan to join IBM as HR Director for Global Business Services and Recruitment. He has also worked at IBM World Headquarters in NY, USA leading global executive talent development. Prior to joining MACROMILL, he was with Coca-Cola Japan as Director, Human Resources & Strategic Business Partner.

“I believe MACROMILL has strong growth potential to lead the market globally. To take the lead, we must focus on our team members, our most important asset. We will organize around three priorities: 1) Developing a coherent HR standard policy & program across the company 2) Strengthen leadership talent pipeline by identifying & developing internal high potential associates as well as bringing in top talent from the market  3) a sustainable work environment and One global MACROMILL culture” states Shinichiro Oka.

Global CEO Scott Ernst adds – “Our global clients continue to require research excellence and timely insights in all markets around the world. Adding leaders of diverse, global experience to our key positions strengthens the partnership with clients, and drives superior business performance.”

About MACROMILL (www.macromill.com)
MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

Contact:
Masafumi Ohishi, Asia Marketing & PR – ohishi@macromill.com

April Turner, US Marketing & PR – a.turner@macromill.com

Lisette Tan de Ronde, EU Marketing & PR – l.tan.de.ronde@macromill.com

Shinichiro Oka

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