Merger with MetrixLab and joint ventures ignite innovation and fuel growth.
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44 percent to ¥25 billion ($216 million / €178 million) and anticipates further growth in 2015. The company’s 2014 twelve months sales were ¥31 billion ($260 million / €214 million).
“Our entire organization has delivered well against our 2014 objective to further globalize our business. We have merged with MetrixLab, and are opening new offices in Singapore, Brazil and Mexico. Our joint ventures DENTSU MACROMILL INSIGHT (DMI), MACROMILL EMBRAIN in Korea and our US survey audience provider PrecisionSample, coupled with our new entry into the social listening space with Oxyme have all performed well against plan. To fuel further growth in 2015, a strategic point of focus is to develop our Market Research “App Store”. We expect that five or more of our 39 proprietary solutions for consumer insights and marketing analytics will be available through our MACROMILL App Store later this year,” says Global CEO Han de Groot.
Over the past 15 years MACROMILL has developed an extensive portfolio of proprietary solutions for understanding consumer needs, testing product innovations, measuring brands and cross media campaign performance. The company pioneered the “productization” of market research into solutions that increased scalability across global markets and speed of results delivery while reducing the cost of execution. With 1500 professionals working from 27 offices worldwide, MACROMILL remains one of the fastest growing marketing research companies in the world since its inception in 2000 and is now one of the 15 largest marketing research companies in the world.
“Our focus has been to innovate the back end of the research production process. Today the market is ready for automation of the front end. Speed to insights is a top priority, whether we engage with insights managers or marketers. Our clients want fast results through highly intuitive interfaces for data and insights reporting. We believe we’re well positioned to compete in this space because we own the entire value chain of market research: from consumer audiences, to survey technologies, from reporting tools through professional analytics. Most new competitors in the market research automation segment lack research professionals who provide additional on demand analysis services. Instead of offering generic survey tools, we focus on added value solutions such as digital and mobile ad pretesting and advertising campaign tracking. We will transform the results delivery experience by combining highly intuitive reports and dashboards with on demand consulting services. By leveraging our research expertise and staying true to our technology DNA, we will take the “MR App” market to the next level,” adds Global CEO Han de Groot.
About MACROMILL (www.macromill.com)
MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo and Rotterdam with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.
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