Press release: Macromill opens office in SE Asia with Rob Valsler as MD

Press release: Macromill opens office in SE Asia with Rob Valsler as MD

Expansion further strengthens presence for global clients.

Singapore, Tokyo – 24 March 2015 – MACROMILL, one of the top 15 market research companies worldwide, today announced the opening of a new office in Singapore with Rob Valsler as Managing Director. He will lead the Southeast Asian team to provide direct, local insights for global brands.

Macromill – recently merged with MetrixLab – is one of the fastest growing new-generation companies in the MR industry since our inception over a decade ago, and enjoys a strong position in Asia. Global Commercial Director Thijs Elias states, ‘With global wins we see that Southeast Asia plays a more dominant role for our clients. Singapore is a key location for innovative new marketing activities; therefore we’re strongly investing in local expertise. With the combination of Rob Valsler’s knowledge and expertise and our key propositions I’m convinced we’ll help global and local clients make better and faster marketing decisions’.

Valsler joins MACROMILL from Millward Brown where he led the firm’s media and digital practice across Southeast Asia as a Regional Director. Valsler states: ‘I’m excited to be joining such a dynamic, high-growth, global company and feel we have a fantastic range of products delivering exactly what clients need in Southeast Asia’. The new office in Singapore is located at The Quadrant on Cecil Street.


MACROMILL, recently merged with MetrixLab,  is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.


April Turner, US Marketing PR manager – [email protected]

Lisette Tan de Ronde, EU Marketing PR manager – [email protected]

Masafumi Ohishi, JAPAN Marketing PR manager –[email protected]

Rob Valsler

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