Press release: Macromill expands with new office in Mexico

Press release: Macromill expands with new office in Mexico

Global Expansion Heading into key Latin American Markets

Mexico City, Tokyo – 3 March 2015 – MACROMILL, one of the top 15 market research companies worldwide, today announced that a new office will be opened in Mexico with Ricardo Cuéllar as Managing Director.

Cuéllar, who previously held the position of VP Analytics and Insight at Mindshare Mexico, will lead the new office in Mexico City to further expand MACROMILL consumer insights and marketing analytics into Mexico, Central and South America. Cuéllar states: “Having been active in the media business in Mexico, I am convinced that the speed and innovative power of MACROMILL solutions will add immediate value for new and current clients”.

“Offering key propositions for faster, better and more cost efficient solutions, MACROMILL/Metrixlab was selected last year for several global tracking and innovation mandates. Mexico is always a key country in the mix. We see Latin America as one of the fastest growing regions, and anticipate that the Mexico, and recently opened Brazil offices will together add considerable value for local and global clients’, says Global Commercial Director Thijs Elias. He adds, “We are pleased to have Ricardo, with his wealth of experience, join the team to help our clients to make better and faster decisions.”

About MACROMILL (www.macromill.com)

MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

Contact:

Drs J.A.G. de Groot, Global CEO Macromill – h.de.groot@macromill.com

April Turner, US Marketing PR manager – a.turner@metrixlab.com

Lisette Tan de Ronde, EU Marketing PR manager – l.tan.de.ronde@metrixlab.com

Ricardo Cuéllar

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