Macromill’s CEO Scott Ernst talks to The Japan Times about his vision for global conquest
CEO Scott Ernst talks to The Japan Times about his ambition to break the mold in research, and create the next great research company coming out of Asia. In a market dominated until now by firms with a strong basis in Europe and the US, Ernst is keen show that Asia can compete. In this wide-ranging interview with one of the region’s most prestigious titles, Ernst explains why Macromill is an organization to watch.
Citing his vision for creating a truly global enterprise, Ernst discusses how traditional research firms fail to deliver in today’s digital age. He explains Macromill’s focus on, and commitment to, reaching its mission to become the first truly global digital research company. As well as charting Macromill’s history, the interview provides frank insights into Ernst’s expansion plans. Having recently acquired one company, and a stack in another, he reveals why acquisition is a key tool for future growth. It’s a great read.
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