MetrixLab enables shoppers to share in-store experience with brands
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and create impulse purchases. In order to drive this behavior, the client also wants to identify holiday promotions. But in what way?
MetrixLab’s in-store shopper mission study identifies opportunities to improve better stand-out and call to action which will make promotions more effective.
The results showed that very few shoppers actually made impulse purchases. MetrixLab advised to improve better stand-out and call to action which will make promotions more effective.