Angela Morgans Strengthens MetrixLab’s UK Team
July 10th, 2014, London – MetrixLab, a global provider of consumer insights and marketing analytics, announced today that it has expanded its United Kingdom team with the appointment of Angela Morgans to the position of Managing Director UK.
Angela is the former Group Head and Commercial Director at Millward Brown UK. With extensive experience leading digital and media advertising research, Morgans saw an opportunity with MetrixLab to be part of an ambitious global insights and analytics leader, and sees a great opportunity to further develop innovative insights in the diverse British market. Commenting on her new position, Morgans states: “I am very excited to be leading such an innovative and new generation brand in the research market. MetrixLab is a dynamic and fast-growing company. Their ability to combine data with cutting edge technology, provides insight solutions to clients just the way they like it – better, faster and more cost efficiently!”.
President of Global Business Development, Thijs Elias is pleased with this expansion to his team and is looking forward to working with Morgans to expand MetrixLab’s presence in the UK. He adds: ‘With our global client expansion we look for the best talent in the market, and Angela is just that. She has great experience in brand and communication across all media and platforms. Her energetic and “can do” mentality in working with clients fits perfectly with the Metrixlab culture.”
Angela Morgans – is an experienced business leader, with a proven track record in delivering strong business performance. Angela is a key player in Europe’s digital and media research arenas, as a thought-leader and strategic client adviser. Angela has managed and grown one of the most important brands in this space in the UK, for the past 5 years (Dynamic Logic, now Millward Brown Media & Digital). Angela has led a team of digital, media, social and brand experts to deliver industry-leading insight helping clients navigate and build brands within the changing media landscape. Prior to Millward Brown, Angela worked for many years in the research industry, both in the UK and in her native Australia (for companies including ORC International and Market Pulse), where she led many global client relationships including Vodafone and Chevron Texaco.
About MetrixLab – MetrixLab is a global provider of consumer insights and marketing analytics. We turn data from surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Rotterdam and San Francisco with 14 offices across the US, Europe and Asia, MetrixLab provides analytics and insights services in more than 50 countries.
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