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Case study: Bayer ASEAN uses digital qual insights to optimize campaign to boost purchase of vitamin C supplement
September 2, 2021Bayer turned to MetrixLab’s digital qual solution to get granular qualitative feedback on early stage creative.
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Behind the Insights episode 3: Welcome to the jungle: The complex landscape of brands and consumer decisions
August 17, 2021In this vodcast episode, hear from marketing effectiveness expert Les Binet about building successful brands and winning customers.
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Press release: MetrixLab appoints Claudia Strauss as Managing Director of MetrixLab UK
August 10, 202110 August 2021 – MetrixLab is delighted to announce that Claudia Strauss has taken over the role of Managing…
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Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined
July 29, 2021Assessing creative work isn’t a straightforward or easy job, especially in today’s ever-evolving landscape. Can augmented intelligence lend a…
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Case study: BuzzFeed drives significant incremental growth in brand KPIs with cross-platform content
July 13, 2021BuzzFeed came to MetrixLab to quantify the effectiveness of different ad formats and platforms
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Behind the Insights episode 2: You might also like: How AI shapes our product and food choices
July 6, 2021Do Siri and Alexa change the decisions you make? Find out in episode 2 of our Behind the Insights…
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Press release: MetrixLab grows German presence due to regional success
June 24, 202124 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…
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Press release: MetrixLab reagiert auf Wachstum in der Region mit Ausbau des deutschen Teams
June 24, 202124 June 2021 – MetrixLab has grown its local DACH business, expanded the team, and opened a new office…
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Case study: SAN tests winning advertisements with AI-powered creative testing from MetrixLab
June 17, 2021To what extent can AI predict the effectiveness of advertising and distinguish winning ads?
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Understand the brand triggers that fuel consumer choice decisions
June 3, 2021TEMPO is a powerful solution that tackles the full ecosystem of brand influences
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