Bartenders make recommendations in 47% of customer interactions
91% of mechanics most frequently recommend the brand of oil they use in their own vehicle
76% of consumers are looking for guidance from beauty consultants in US specialist stores
Stats based on global and US data compiled by MetrixLab/Acturus between 2005-2018
Let us introduce you to your front-line trade influencers:
Who are these trade influencers?
How do they influence brand choice at the point of purchase?
Retail sales professionals, bartenders, beauty consultants, mechanics, vets, travel agents…
These point-of-purchase influencers sit at the front lines of trade. They communicate directly with your consumers, and many consumers look to them for expert advice and recommendations. They can reinforce your brand’s image and – with the right messaging and programming from you – move the consumer to your brand. They also seed, lead and drive trends: their share of recommendations is a leading indicator of where the market is going next.
With our point-of-purchase influencer research, we help you understand how you can leverage this influence to your advantage.
How does our influencer study
help you grow your brand?
By surveying point-of-purchase professionals, we deliver the insights you need to drive brand penetration in your current, emerging and new markets. We help you:
- 1Measure your brand health:
What is your share of brand recommendations?
How has it changed over time?
How is your brand performing against competitors on affinity, recommendations and image?
- 2Build and optimize your trade marketing strategy:
What drives professionals to recommend your brand?
How should you position your brand to these influencers?
Which trade activation programs have the greatest impact on them?
- 3Stay ahead of and act on emerging trends in your market:
What are the latest consumer purchase behaviors and trends?
What are point-of-purchase professionals currently recommending?
Which brands are growing in popularity?
- 1Measure your brand health:
More about our multi-sponsored point-of-purchase
Our multi-sponsored influencer studies are part syndicated (80%) and part custom (20%). The syndicated approach generates huge cost savings, as different brands share the same sample of specialized professionals. It also ensures KPIs stay the same, for a clear comparison year after year. While the custom part of the research lets you customize the survey to answer your specific brand questions.
We’ve already carried out research in more than 15 categories and 30 countries, working with some of the world’s leading brands. Categories include:
- adult beverages
- health and beauty
- pharmaceuticals and over-the-counter products
- animal care
- home improvement
- consumer electronics
- travel and leisure
With more categories added every year!
We can also pair up our point-of-purchase influencer studies with our consumer research solutions, including social insights. This combination of buyer and influencer feedback gives you a more complete overview of your market, brand perceptions, and the entire dynamics of point-of-purchase interactions.