MetrixLab's Internet Consumer Panel, or OpinionBar©, originates from 1999. At the time, we were one of the first companies to develop and build an Internet Research Panel for exclusive usage only. Our creative efforts and ever- growing expertise have resulted in the solid and highly qualitative panel OpinionBar is today, with elaborate options to set up market studies among practically every conceivable target group.
OpinionBar is unsurpassed in many ways, from its exceptional quality and considerable size (about 800,000 people in different countries around the globe) to its seemingly endless matching possibilities, to meet with any target audience requirement you can think of. In other words, OpinionBar© brings insights from your current and future customers closer to you, wherever, whenever, however. As we exert ourselves to meet constantly the highest of qualitative standards, we are proud to offer you
- Solid recruitment methods
The individual members of our OpinionBar© panel are drawn from different sources, including over 800 different websites. This is how we avoid samples from people with similar behaviour, as well as any resemblance between panels for different studies. Contrary to most other agencies, MetrixLab's methods ensure the decimation of chances of overlap and the creation of a broad and representative spectrum of the population as a whole. What is more, the recruitment of our panel members is based on socio-demographics variables as well as Internet behaviour, leading to an even higher rate of representation. Thorough panel management enables us to maintain the excellent quality and integrity of our panel.
- High response rates
We know accurate panel management and fun questionnaires are imperative to high response rates in online research; it is why we constantly strive for the right balance in the number of studies a panel member is invited to, as well as variation in the nature of the studies offered. Consequently, we have managed to reach a response rate of over 40% on average with our studies.
- High completion rates
To get participants to finish their tasks and complete the questionnaires is an extremely important issue in any research study. This point is why we pay ample attention to making our surveys fun, engaging and interesting for our members. It is the combination of innovative methods, game-like setups and attractive designs that are low on loading time and involve uncomplicated tasks and questions that enables us to achieve an unrivalled completion rate of over 90% on average.
OpinionBar© is our own Internet research panel, and we have sole access to its members. We do not sell, nor exchange or market our database. We use this panel for the greater part for our own clients and never engage in data collection for third parties. This arrangement allows us to prevent fatigue among participants and keep our members fresh, loyal and interested, for your benefit.