Optimizing your product portfolio
MetrixLab optimizes product combinations in a competitive context, providing a realistic measure of the way each offering in the line will increase not only reach but also incremental sales.
- Test all product variants against expected competitors and substitution selections to optimize product assortment and SKU.
- These time-saving solutions will help you understand which products maximize opportunity with different retailers and channels. Increase revenues by offering the right choices on each store shelf.
- Our visually-rich online testing simulates real products on store shelves, on menus, in soft drink dispensers, and in other real-life scenarios.
- By asking consumers to select, their shopping choices in game-like tasks, the test process becomes more fun for respondents and improves engagement to deliver exceptional quality research results.
- MetrixLab optimization goes beyond standard reach measurements and applies predictive models to prioritize your range of options to help you maximize business results.
- A simulator is used to provide real-time estimates of relative share and sales performance. The simulator is provided to you to create what-if scenarios for deeper insight.
Contact us to learn how MetrixLab can help you determine your optimal product assortment.