Uncovering and Exploring Consumer Needs
We aim to not only provide validated robust market and brand landscape and consumer descriptions, but also offer a holistic perspective and to inspire and motivate our clients. To that end we have developed a portfolio of online qualitative modules that can be integrated in quantitative research projects or be used as stand-alone solutions.
Our consumer needs exploration solutions are a portfolio of online qualitative, visual, ethnographic tools for holistic understanding and inspiration. We use visual story telling, mood boards and other online visual expression tools to get underneath the surface and have consumers open-up in unparalleled ways.
Contact us to learn how MetrixLab can help you explore consumer needs through online qualitative research.