Proof of our success: Case studies, insights and news
Discover more about our latest insights, ground-breaking solutions and, of course, our passionate global team of experts.
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7Infographic: Creative principles for mobile ads
Sharing the eight golden rules for effective mobile advertising, based on testing over 500 mobile ads on Facebook
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Case study: Understanding the impact of new packaging on an international beer brand
Engage respondents in new packaging design and de-risk packaging changes
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Website of the Year Awards 2016
The 16th edition of the Website of the Year Awards ceremony was held at the B. Amsterdam building in…
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Press release: Larry Weber and Atsushi Mizushima join Macromill Group board
6 December 2016 – Macromill Group has announced that its board has elected Mr. Weber and Mr. Mizushima to…
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MetrixLab and Philips at OmniShopper International
Philips and MetrixLab came together to talk about the global research methodology, the key CDJ & shopper insights and…
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Case study: Mobile survey sampling in emerging markets
Measuring the happiness of consumers in Vietnam, Indonesia, Kenya
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How messaging apps change the way we communicate
Findings from a global study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal
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Case study: Measuring website effectiveness across 24 countries for MSD
The research supplied MSD with continuous insight into the performance of its online services
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Whitepaper: Ads that rocked social media
Understand the impact of ten top social campaigns and uncover six learnings from brands that rocked social media.
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Case study: Identifying customer satisfaction for one of the world’s fastest-growing travel companies
Understand customers’ satisfaction with your services across markets with LOYAL
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Who’s the brand captain on this ship?
Marketers will have to deal even more with quickly changing conditions both within and outside of their organizations.
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The key to digital ads with impact
By 2019, 40% of media investments in France will be digital, outstripping TV and other traditional media.
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Website of the Year 2016 – Announcing the nominees
As the public get ready to cast their votes in the upcoming elections, a new website for the awards…
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The research behind POND’S® #AntiAgeLimits initiative
Is a woman ever too young or old for an activity? POND’S® partnered with MetrixLab to survey 1000 women…
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Case study: Determining which products will generate the greatest impact
The results uncovered distinctly different attitudes towards the target brands, indicating potential for further optimization of these brands in-store.
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The meaning of home in South Korea as reported by The Economist
Macromill Embrain research cited in The Economist, ‘South Koreans spend longer at home due to social anxieties’.
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Learning about life at MetrixLab
As MetrixLab continues to expand, it’s developed a new induction program to harness the talent of its new recruits.
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Whitepaper: Ad concept or copy testing?
Exploring the predictive relationship between ad concept and copy testing.
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Press release: MetrixLab strengthens global business with new MD in Spain
28 July 2016 – MetrixLab has appointed Bernd Rijks as Managing Director of MetrixLab Spain.
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Case study: Evaluating and validating POS materials for a leading CPG brand
The research revealed the need for several improvements to be made to the POS material.
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MetrixLab supports the University of Grenoble
MetrixLab supports the University of Grenoble in its search for the next generation of insight professionals
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Case study: Assessing whether new packaging communicates brand values
Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.
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Why aren’t mobile banner ads more effective?
Advertisers know that mobile represents a huge opportunity. In fact, the latest research from MetrixLab reveals that mobile ads…
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Case study: Testing mobile ads for a digital agency
Efficiently test your mobile advertising campaigns
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Raising awareness of malaria through research
Did you know that half the world lives with the threat of malaria every day? On April 25, 2016,…
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Website of the Year awards welcomes wildcard entries
MetrixLab is organizing the Website of the Year awards in 9 different countries. The registration period for a chance…
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Case study: Concept validation at Philips
Philips Automotive Lighting wanted to test its concept for color accented car bulbs (ColorVision) to assess the size of…
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MetrixLab and Facebook at Insights Innovation Exchange
Join us with Facebook for a truly interactive session where you get to be the creative director!.
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Case study: Pre-testing ads for Yahoo
Yahoo wanted to assess a 15-second digital ad’s ability to ”break through the clutter”.
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Leading Korean newspaper covers Macromill election survey
Embrain’s election survey method was featured in the top article of Chosun Ilbo, the biggest newspaper in Korea…
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Case study: Optimizing digital campaign components
Our client wanted to understand
which digital ad executions were
most effective in reaching both
male and female target… -
MetrixLab on social media: We will keep you posted
Be inspired by the happenings in the MetrixLab and market research world. And get some fun posts, too.
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Case study: Assessing whether new packaging communicates brand values
A premium spirts brand wanted to test
a new packaging design across
territories to determine whether
it successfully communicated its… -
Infographic: How the French spend their weekend breaks
Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families….
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MetrixLab reveals new logo as part of Macromill Group
We’re excited to have a new logo that makes it clear we are part of the Macromill Group.
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Whitepaper: Mobile vs. desktop ads
How does mobile compare to other digital assets? We compared both normative databases to find out.
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Case study: Maximizing the effectiveness of media spend
Our client wanted to assess and maximize the effectiveness of its advertising in order to capitalize its significant media…
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MetrixLab joins Unilever’s Paragon partnership
We are delighted to be part of Unilever’s recently launched Paragon partnership.
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Case study: Pre-testing for campaign optimization
New to the Dutch market, international online home decoration and furnishing company Westwing wanted to pre-test their first TV…
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MRMW APAC Session mobile creative insights
Together with Facebook, we tested 100+ mobile ads to find key creative attributes. Join us March 8th for results!
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Case study: Determining digital ad performance
Our client wanted us to determine which two versions of online video ads resonated best with the target audience….
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Press release: MetrixLab adds new digital analysis and reporting tool
23 February 2016 – MetrixLab announced the availability of a new digital analysis and reporting tool directly available to…
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Case study: Testing pre-roll video advertising
With six finished ads, our client was interested in understanding the strengths of each ad to inform their placement…
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Create value with big data analytics with MetrixLab's book
MetrixLab hosted the book launch of ‘Creating Value with Big Data Analytics’ with invited guests attending four different sessions.
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Presentations from the Dutch MIE 2016
We’re proud to have presented at the MIE, the Dutch Marketing & Insights event, a cooperation between NIMA and…
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Best practices in digital advertising. Nestlé partners with MetrixLab at MIE 2016
Kirsten van der Sluijs, Media Manager at Nestlé, and Lieke Lamers, Client Director at MetrixLab present best practices in…
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KLM to speak with MetrixLab at MIE 2016
Marc Tollens, User Insights Manager at KLM, and Ramon Pardo, Client Director at MetrixLab will talk about how digital…
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MetrixLab opens the doors to new talent
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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And the winners of Website of the Year awards are…
On Wednesday, November 25 we celebrated the winners of the Dutch Website of the Year during the annual Award…
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Website of the Year award winners announced
November 26th, 2015 – Politie.nl is door het Nederlandse publiek verkozen tot dé ‘Website van het Jaar 2015’. Voor…
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Macromill offers Pre-Roll Copy Testing Norms for China
10 November 2015 – Key diagnostic for advertisers seeking to win in the rapidly expanding Chinese market.
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Unlock effective digital communication in four steps
We debunk digital myths, and describe steps to improve your digital communication.
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Press release: Unified Shanghai office expands Macromill presence
5 November 2015 – Edwin Song leads one of the largest local insights and analytics organizations focused on Chinese…
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Press release: Macromill welcomes new CHRO
29 October 2015 – MACROMILL, appoints Shinichiro Oka as Chief HR Officer to the global leadership team.
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Press release: MetrixLab and TTC Mobile team up to make super mobile panel
20 October 2015 – New partnership announced to leverage mobile panels
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Press release: Macromill welcomes new CEO
8 October 2015 – MACROMILL announced today that Scott Ernst will succeed Han De Groot as Chief Executive Officer,…
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And the nominees for the Website of the Year awards are…
La liste des nominés pour les Prix des Sites de l’Année 2015 ont été publiées aujourd’hui. Du 5 octobre…
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Macromill/MetrixLab in top 15 of AMA Global Research Top 50 Report
We are proud to announce that MACROMILL/MetrixLab ranked in the top of the AMA Global 50 for 2015.
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Press release: MetrixLab adds mobile norms for advertising pre-test solutions
21 July 2015 – MetrixLab announces Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia
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Digital Inspiration session a great success
MetrixLab hosted a Digital Inspiration Session at our Rotterdam office on May 26, 2015. Guests attended three different sessions.
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Press release: Kimberly Bastoni to amplify MetrixLab US presence
12 May 2015 – MetrixLab appoints Kimberly Bastoni to the position of Executive Vice President North America
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Press release: MetrixLab introduces quick, device neutral package testing
23 April 2015 – New COMPACT solution delivers insight on visibility, communication and persuasion of packaging designs.
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Press release: Macromill opens office in SE Asia with Rob Valsler as MD
24 March 2015- Singapore expansion further strengthens presence for global brands.
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Press release: Macromill welcomes new CTO and CFO
19 March 2015 – MACROMILL, appoints Kuniko Ogawa as Chief Technology Officer and Teruaki Kido as Chief Financial Officer…
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Presentation from the Dutch Congres Intranet 2015
MetrixLab presented at the Dutch ‘Congres Intranet 2015’ about the user friendliness of the intranet and why it’s important….
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Press release: Macromill expands with new office in Mexico
3 March 2015 – MACROMILL announced that a new office will be opened in Mexico with Ricardo Cuéllar as…
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Press release: Macromill revenues up 44 percent as growth plans advance
MACROMILL, a global provider of consumer insights and marketing analytics solutions, posted 2014 year end revenue increase of 44…
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MetrixLab opens its doors to new talent 2015
Interested in working for one of the coolest and most innovative consumer insights and marketing analytics providers of the…
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Presentation from the Dutch MIE 2015
The Dutch Marketing & Insights Event, a cooperation between NIMA and MOA, had over 2800 marketers, strategists and researchers….
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MetrixLab to present Social Media Visual Analytics at MIE
Joep Arts, VP Social Analytics, MetrixLab, presents new research that uncovers how to reach your target group using visual…
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Ster to speak with MetrixLab at MIE 2015
Marieke van Echtelt, Research Director at Ster, and Andy Santegoeds, Senior Account Consultant at MetrixLab present new research examining…
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Macromill launches medical research partnership
Tokyo, Japan, December 18th – Macromill, a premiere market research technology company announced this week the formation of a…
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Top UK companies win the MetrixLab UK Website of the Year election 2014
LONDON, 20 November 2014 – BMW, Coca-Cola, BBC, Arsenal, Vodafone and Barclays have been chosen by the British public...
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Masco Corporation to speak with MetrixLab at TMRE 2014
Masco Corporation to lead TMRE session on: Connecting Social Activity to Business Performance
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Website of the Year 2014: Start voting for your favourite websites!
London, Rotterdam, 22 September 2014 – Voting for the Website of the Year has officially started! The British public...
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MetrixLab strengthens global presence with opening of new Brazil office
September 10th, 2014 | Latin American market expertise aids in extending research innovation to regional, as well as global…
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MetrixLab debuts at no. 31 on AMA Gold Top 50 Report
It is the first time MetrixLab has participated in this report, which lists the top revenue-generating market research organizations…
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Angela Morgans strengthens MetrixLab’s UK team
July 10th, 2014 | MetrixLab expands UK team with appointment of Morgans as Managing Director.
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MetrixLab renames MarketTools and CRM Metrix
May 5th, 2014 | Consolidates regional brands including MarketTools, Oxyme, CRM Metrix to accommodate new strategy.
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Case study: Mobile shopper missions
The client would like to improve their in-store promotional signage in order to change their shopper’s trip objective and…
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MetrixLab launches Big Data Analytics ecosystem
March 31st, 2014 | Forms joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk.
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MetrixLab acquires majority stake in social media analytics specialist Oxyme
March 11th, 2014 | Adds social media to expanding multi-channel data analytics and insights portfolio.
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MetrixLab 2013 revenues up 22 percent
March 6th, 2014 | Result from change in strategic direction that is expected to drive further growth in 2014.
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MetrixLab acquires strategic ownership position in Precision Sample
May 20th 2013 | Will integrate Precision Sample’s panels into panel agnostic sample ecosystem ensuring quality and capacity.
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Case study: Collecting user attitudes via preferred entertainment device
Several distinct personas were identified, each with their own product enhancement and marketing opportunities.
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Case study: Mobile in-home study
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used…
