Application Usability Test
Make your Smartphone, iPhone and iPad applications truly work for you
Like every fast-thinking organisation, your company continuously seeks the best way to adapt to recent developments in new media. The rapid emergence and increasing market growth of devices
like iPhone and other (Android) smartphones, as well as tablet computers like the recently introduced iPad, offer numerous possibilities for connectivity and thus, seemingly countless new ways to push your brand and products.
To use these media to your advantage, you not only need to create fun, innovative and triggering applications - or apps, as they are commonly known - but also make them as user friendly and conversion effective as possible. After all, losing your (prospective) customer is only one swipe away. With MetrixLab’s Application Usability Test, you will know whether you are on the right track, practically and intuitively.
Outline
MetrixLab iApply tests your apps in terms of usability in any stage of its development. With our in-depth qualitative research method we help you asses and improve the experience you have to offer and answer questions like:
- Are all features clear?
- Can every bit of information easily be found?
- How logical is the interaction
- Are all the swipes, taps, pinches, intuitive?
- How do people rate your app in terms of visual appeal, functionality and overall usage?
We use our high-tech test facilities, in a one-on-one situation, to observe participants as they use your app extensively. Judging by their performance, their comments and our observations during the test, we determine the overall user experience of your app and the level of satisfaction it generates. In addition, we identify usability problems and report you on when, where, and why they occur.
Methodology and set-up
Based on our observations of your app, your own input and other relevant information, we create a test script with various tasks and questions. Along with your concrete research questions, the following subjects are addressed in the test:
- Concept of the app
- Content (text, style and linguistic usage)
- Navigation
- Status bar
- Navigation bar
- Buttons (working of standard buttons)
- Tabs (naming of the tabs)
- Use of split views/popovers etc.
- Lay-out and presentation (audio, video, photography)
- Flow (findability and information hierarchy)
- Interaction (tap, pinch, swipe, flick and drag possibilities and search options)
Participants in the test are generally drawn from MetrixLab’s extensive database, which contains ‘regular’ consumers and business participants with varying new media experience. We only need about eight participants per test to find as much as 90% of the usability issues of your app. Our Usability labs are set up with camera’s, screen and voice recording , a one-way mirror, full size observation room and live web broadcasting. Each lab ensures a perfect view on all the participant’s actions without disturbing them or interfering with the test. MetrixLab also has various mobile test facilities available for testing on site.
Your benefits
With an Application Usability Test, we provide you with the best research experts and controlled conditions to determine the usability of you apps, no matter how simple or complex their functionality. MetrixLab offers you:
- Extensive knowledge of the peculiarities of smartphone and tablet computer applications and their individual requirements for high usability.
- High quality reports containing research observations in terms of user experience and effectiveness, including a detailed description of usability problems and the actionable recommendations to solve them.
- An invitation to attend the actual testing in the comfort of our well-equipped observation rooms, because observing a test yourself is more convincing than reading about its results in a report. We also provide live and secure broadcasting over the internet of the whole test.
- A relatively short runtime, from the recruitment of participants to the delivery of the report, depending on your needs and research goals.
More information:
Contact: Bastiaan Klooster
T +31 (0) 10 2030770
b.klooster@metrixlab.com