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Case-studies

Case Study: Vaya.nl - Intergrated website survey feedback in Google Analytics

In close co-operation with Google, online research firm MetrixLab has integrated data from its web survey solution, the Website Performance Monitor (WPM), into Google Analytics. By combining visitor profiles, visitor reasons (data from the MetrixLab WPM) with web analytics data provided by Google Analytics, valuable  insights can be established regarding website visitors’ expectations and experiences.

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Closed-Loop Feedback study - Allsecur

MetrixLab has developed a revolutionary type of research based on the Closed-Loop Feedback principle. MetrixLab conducts CLF for many organisations, including insurance company Allsecur.


Gillette - a YouTube Case Study