The power of sharing knowledge
In close co-operation with Google, online research firm MetrixLab has integrated data from its web survey solution, the Website Performance Monitor (WPM), into Google Analytics. By combining visitor profiles, visitor reasons (data from the MetrixLab WPM) with web analytics data provided by Google Analytics, valuable insights can be established regarding website visitors’ expectations and experiences.
MetrixLab has developed a revolutionary type of research based on the Closed-Loop Feedback principle. MetrixLab conducts CLF for many organisations, including insurance company Allsecur.