Press release: MetrixLab appoints Eric Lammerts van Bueren as Managing Director, The Netherlands

8 January 2018 – Digital global research agency MetrixLab has appointed Eric Lammerts van Bueren as Managing Director for the Netherlands. He replaces Jolique Weelink, who after five years in the role is moving to a global client-facing position in the company. Eric and Jolique started their new roles on 1st January. Both continue to be based in the Rotterdam office.

Eric has been a Global Account Director at MetrixLab Netherlands for five years, with responsibility for managing large and complex clients, both local and global. During that time, Eric has worked closely with Jolique, which will ensure a smooth transition.

As a country Managing Director, Eric will report to Jan Willem Gerritsen, Executive Officer, who says of the changes: “With his unique skill set and leadership qualities, I have every confidence in Eric’s ability to lead our Netherlands office, our first and currently our biggest commercial office in terms of team members.”

Jolique has been at MetrixLab for 11 years, serving for five of those years as Managing Director for The Netherlands. She has moved into a dedicated client-facing role, where she will manage global pitches. In addition, she’ll dedicate more time to developing MetrixLab’s brand philosophy, bringing the company’s brand measurement tools together into one coherent and powerful framework with innovation at its core.

Jan Willem Gerritsen, Executive Officer, says of Jolique: “I know she will bring her expertise, vision and client-centric philosophy to her new global role, which will be of benefit of our entire client base.”

Press contact:
Sabine Winkler, [email protected], + 31 (0) 10 203 07 00

About MetrixLab (www.metrixlab.com)
MetrixLab provides consumer insights that drive smarter business decisions. As a truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.