MetrixLab provides deep understanding of single serve coffee preparation
The client would like to identify new business opportunities, inspire innovation and validate their planning for going forward.
MetrixLab’s A&U study delivers better insights into the coffee habits of your target consumers by measuring in the moment and in real time by leveraging mobile with photo upload in the survey.
A majority of consumers do not use the appliance as intended by the maker. Espresso machines are invariably used with regular beans to produce jumbo-sized cups. Milk foaming is shown to be popular but messy. These results provided the insights needed in order to improve and innovate.