Rotterdam and San Francisco – 12 May 2015 – MetrixLab, a global provider of consumer insights and marketing analytics, announced today that it has expanded its North American team with the appointment of Kimberly Bastoni to the position of Executive Vice President North America.
Global CEO Han De Groot is enthusiastic about this expansion to his team and is looking forward to working with Bastoni to expand MetrixLab’s presence in the US. He comments: “Experienced, innovative leaders are the fuel for our global client expansion, and Kimberly is both. She has great experience in brand and communication across all media and platforms, and her energy and spirit fit perfectly with the Metrixlab culture.”
Kimberly saw an opportunity with MetrixLab to be part of the global expansion of a proven insights and analytics leader developing leading edge technologies and insights for the diverse US market. Kimberly states: “I am very excited to lead such an innovative and new technology generation brand in the research market. MetrixLab, having recently merged with Macromill has strong opportunity for growth in the US market.”
Bastoni, a 20-year veteran of the market research industry, brings a wealth of experience to MetrixLab. Prior to joining MetrixLab, Kimberly held various senior positions at GfK as, Head of Global Marketing Strategies, and Group Managing Director Business Development, Global Key Accounts and Marketing. She also held leadership positions at TNS, Millward Brown and most recently she led Upfront Analytics, an early stage social media research agency focused on gaming. Her experience in both large global organizations and early stage startups is a unique blend of experience that will benefit MetrixLab as it continues to expand globally.
About MetrixLab –
MetrixLab, recently merged with MACROMILL, is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.