Event: DTC National session 10 prescriptions for creative assessment

Event: DTC creative assessment – 10 prescriptions

Help your advertising get better by leveraging best practices for creative assessment.

Join us at the DTC National in Boston for our session:

DTC CREATIVE ASSESSMENT – 10 Prescriptions

Combining extensive knowledge and experience with a rich database, Frank Chipman and Phil Sawyer have identified key characteristics that have proven to be the most effective for DTC advertising.

You will learn:

To assess creative ideas, even at early stage, to make sure they have the greatest potential for success
How you can use DTC advertising to communicate with patients more effectively
Strategies for optimizing the time and money that you put into creative development

Join us Thursday, April 6th from 11:45 – 12:30.

For more details on the conference, or to register, click here>>

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