Case story: Assessing whether new packaging communicates brand values

Case story: Assessing whether new packaging communicates brand values

Quickly assess the impact of your new packs

Mobile Shopper Mission – FMCG

The challenge

Our client wanted to evaluate a revolutionary new packaging format’s impact on perception and its ease of use.

The results

We confirmed that the new product format, a pouch, was a strong addition to the portfolio

We identified pack standout and findability
in-store.

Consumers cited the pack was easy to open and particularly convenient for microwave cooking.

How we got there

Mobile Shopper Mission was perfect for this project. We used a short mobile survey to measure shelf impact.

Having purchased the product, shoppers then evaluated product satisfaction and utility of the new pack in their homes in a second survey.

Pictures of how consumers used packs and products were especially valuable.

The new pouch format proved to be a winner – it had standout and findability, and was easy to open and cook. There was positive response to taste and texture too.

Get an early read on pack impact with Mobile Shopper Mission

  • Understand the impact of your new packaging quickly
  • Optimize product and pack roll-out early on
  • Measure how your pack appears on the shelf
  • Experience people using the new pack in their homes
  • Understand consumers’ product satisfaction and suggestions.

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